Profiling the Industry: Part 3

20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.

Ageas names Hanson Marketing Director for RIAS and Castle Cover

22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.

Experian launches online credit services and marketing portal

21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.

BSkyB extends CRM deal with Comet

20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.

Metametrics thinks big with Vass apppointment

8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.

Institute of Fundraising Insight Awards shortlist unveiled

8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.

GHD gets straight to the point with Celebrus granular data

8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.

DM solutions provider Maileva partners data supplier Selectabase

7 May 2030: Maileva, a European leader in hybrid direct-mail solutions, and Selectabase, a supplier of marketing data, have joined forces to offer marketers what they call "a unique, easy-to-use and cost-effective direct-marketing solution".

Really Simple Systems first and only CRM to integrate with Sage One

7 May 2013: Really Simple Systems, one of the world’s largest providers of hosted CRM systems, has announced availability of an interface to Sage One – Sage's online accounting system.

Mortascreen owner launches new goneaway file

15 Apr 2013: Following the launch of the Smartdepart suppression file last month, data and targeting specialist Wilmington Millennium has now launched Smartlink, a new goneaway database for direct marketers.

New deal brings real-time decisioning and personalisation nearer

15 Apr 2013: Celebrus Technologies has deepened its partnership with Teradata through its new ability to feed individual-level digital channel data directly into Teradata Real-Time Interaction Manager.

Data8 adds real time bank account validation service

15 Apr 2013: Data8, the data enrichment specialist, has added to its suite of real time data validation applications with the introduction of bank account validation.

Weborama sees 5% growth in consolidated revenues

15 Apr 2013: The consolidated revenue of Weborama, the European leader in the management, distribution and tracking of targeted online advertising, grew by 5% in the first quarter of 2013.

Lateral handed responsibility for Kwik-Fit's eCRM programme

5 Apr 2013: Kwik-Fit Group has appointed customer engagement agency Lateral to handle the automotive company’s customer eCRM programme.

Big data: big opportunity, or big headache?

5 Apr 2013: It is predicted that, over the next year, the human race will produce 4 Zetabytes of new data, which represents about 1 quintillion new objects. Are marketers ready for this deluge and is it an opportunity or a threat, asks the IDM?

D&B service to unlock hidden value in CRM systems

D&B360 now available for all major CRM systems

Intellectual appointment

Mucklow back on IT board

Fuel adds two

Fuller and Witherall join the team

Nepa bolsters team

Analytics specialist hires Clark

Wynn joins Purple

Digital drive at agency

Forrester veteran joins Neolane

Suresh Vittal gets conversational

Metametrics names Watts Head of Analytics

Starcom Mediavest veteran aboard

Travis Perkins scoops DM award

Building group strikes gold

DataSalon launches data quality roadmap module within MasterVision

22 May 2013: DataSalon announces a new data quality initiative which comprises a written ‘roadmap’ report to inform publishers’ data quality strategy.

Gaming giant harnesses Synthesio social monitoring capabilities

7 May 2013: Social media monitoring software company has been chosen by digital entertainment and online gaming giant Bodog to provide social media listening and engagement technologies to help the business better understand and interact with its customers.

Loveday joins Informate

15 Apr 2013: Data supplier and data cleansing company Informate UK has announced the appointment of Adam Loveday as Sales Director.

The birth of digital database marketing

5 Apr 2013: Web analytics and database marketing were once used independently of each other, but the two can now be brought together to provide powerful insights and value to an organisation’s marketing efforts, says Katharine Hulls.

Sanderson boosts multi-channel team with two appointments

24 Mar 2013: Sanderson, the publicly owned provider of multi-channel retail solutions, has announced two more new appointments in its multi-channel retail business.

Time for marketers to say goodbye to the email open rate

12 Mar 2013: Modern email marketing techniques and deliverability challenges require insight which the open rate can’t deliver, says Steve Henderson.

IAB names Hanson as Chair of Email Council

12 Mar 2013: Return Path Response Consulting Director Guy Hansonhas been unanimously elected as the new chairman of the Internet Advertising Bureau’s (IAB) Email Council.

Gigya unveils emarsys as latest NEXUS ecosystem partner

4 Mar 2013: Gigya, a leading provider of social infrastructure for business, has announced that email, social and mobile marketing automation solutions provider emarsys will be joining Gigya's NEXUS partner ecosystem.

Marketing automation innovation

25 Feb 2013: Marketing automation is where it’s at for many marketers these days – so who’s leading the pack when it comes to innovation in this fast-growing industry, asks James Lawson?

Lufthansa works with Tradedoubler to ramp up affiliate programme

31 Jan 2013: Europe’s largest airline extends strategic relationship with Tradedoubler to launch affiliate marketing programmes in the Nordics, Austria, Switzerland and Germany.

April 2013 - Issue 159

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