RedEye director Tim Roe joins DMA Email Council
25 Jan 2012: RedEye Director of Data & Deliverability Tim Roe has been unanimously co-opted onto the Direct Marketing Association (DMA) Email Marketing Council.
Leadgen specialist Planet49 rebrands as eGENTIC
23 Jan 2012: Planet49, the leading provider of online lead generation, has confirmed that from tomorrow onwards it will be rebranded as eGENTIC.
WorldAddresses.com launches address lookup plug-in portfolio
23 Jan 2012: Online international address lookup software provider WorldAddresses.com has launched a portfolio of address lookup plug-ins that allow marketing, CRM, database and sales staff to quickly validate address data as it is entered into a wide range of leading e-commerce and CRM systems such as Magento, Microsoft Dynamics and Salesforce.
Adestra partners with Apteco for email broadcasting via FastStats
18 Jan 2012: Adestra has partnered with Apteco to integrate its enterprise level email marketing platform, MessageFocus, with Apteco’s FastStats respected data analysis and automation platform.
DMA: DM faces 20% cost hike under new proposals
17 Jan 2012: Proposed changes to postal regulations could leave direct marketers liable to increased VAT bills, adding 20% to their costs - with charities likely to be worst hit as they can not reclaim VAT payments.
PCA launches international lookup plug-in for Magento Connect
17 Jan 2012: Postcode Anywhere has released a free-to-download contact data auto-completion app for the Magento Connect marketplace providing UK and international address auto-fill for all the standard entry screens within Magento Community Edition.
Profiling the industry, Part I...
17 Jan 2012: Database marketers typically spend a lot of their time profiling customers and prospects – yet when the time comes to choose a supplier for the various products and services they require, it often comes down to little more than guesswork and Google. A new series of profiles aims to help rectify that.
Online SME retailers achieve slight increase in sales in Q4
17 Jan 2012: Survey revelase that online SME retailers saw a sales increase of 1.5% in the last quarter of 2012 compared to the year before while the average order value remained virtualy static.
Callcredit Paddy Powers ahead with new ID verification deal
12 Jan 2012: Paddy Power selects Callcredit to provide a tailored identity verification service for its online gaming consumers, allowing the company to check the identity of players signing up to its online betting site.
Cyance and 360 Business Marketing merge
10 Jan 2012: B2B marketing specialists Cyance and 360 Business Marketing have announced that they have completed a merger of their businesses, formalising a partnership that has existed for the last two years.
Precision Marketing and Anglia Mailing Services merge
5 Jan 2012: Two long-standing East Anglia mailing businesses join forces to become the region’s number one supplier of direct marketing services.
GB Group solution identifies individuals with no credit history
5 Jan 2012: GB Group unveils an enhanced version of its people verification solution to allow businesses to identify ‘invisible’ members of the population with no credit or financial history.
New version of Postcode Lookup plug-in for ERP from Data8
5 Jan 2012: Data cleansing specialist releases a new version of its Postcode Lookup plug-in to work with both Microsoft Dynamics NAV and Microsoft Dynamics AX.
Betfred banks on Callcredit for online customer validation
5 Jan 2012: Betfred, the world's biggest owner-operator bookmaker, has signed up to use Callcredit Information Group's CallValidate software to verify its online customers.
What is in store for 2012?
5 Jan 2012: It’s that time of year again when we canvas opinion from across the database marketing industry to try to find out what the key issues will be for the year ahead. Antony Begley speaks to a handful of movers and shakers to hear their thoughts on 2012.
G2 Joshua bolsters social media capabilities with Alterian integration
4 Jan 2012: Integrated marketing agency G2 Joshua has bolstered its social media capabilities by implementing the SM2 service from major international integrated marketing platform provider Alterian.
Online marketers still failing to fully leverage email
21 Dec 2011: A massive 85% of online marketers accept that they are not doing as much as they could with the customer data available to them, and only 20% personalise the marketing emails they send, according to an international survey carried out last month by Emailvision.
Eloqua makes it easier for B2B marketers to get social
21 Dec 2011: New Eloqua Social Suite makes social integration with digital marketing easier than ever for the UK's B2B demand generation marketers.
AAR launches new consumer lead generation service
16 Dec 2011: Consumer database specialist All About Response has launched a new lead generation service specifically created to address the issue of low volume mailings.
Postcoder.com achieves Investors In People standard
14 Dec 2011: Specialist address lookup software provider PostCoder.com has joined the top 8% of businesses in the UK to achieve the Investors in People Silver status award.
Callcredit adds new profiling report in improvemydata.com
16 Dec 2011: Callcredit Marketing Solutions has added a new data profiling report to its online self-service data cleaning and enhancement tool improvemydata.com
Invacare selects DataFlux for end-to-end Master Data Management
16 Dec 2011: Invacare, a global leader in the manufacture and distribution of innovative home and long-term care medical products, has selected the DataFlux qMDM Solution to underpin a global product master data management (MDM) project it is undertaking.
TFM&A adds Direct Marketing Expo to February exhibition
14 Dec 2011: UBM, the organisers of the leading Technology for Marketing & Advertising (TFMA) event at earls Court 2 in London, have confirmed that next year's event will feature a new Direct Marketing Expo (DMX).
Website owners "must try harder" on cookie compliance, says ICO
13 Dec 2011: Website owners ‘must try harder’ on complying with the new cookies law, says the Information Commissioner’s Office.
Scientia promises data within 24 hours of order
Industry-first promises delivery of data within a day of order
Huddle builds improved sales pipeline with Aprimo
Content management giant takes control of its sales & marketing
ICO: Direct marketers must open doors to audits
Marketers urged to accept data security help on offer
CDC unveils new high volume customer complaint management tools
17 Jan 2012: CDC Software has announced a number of significant enhancements to its customer complaints and feedback management platform, CDC Respond 5.6.
Stibo makes Gartner MDM for Product Data Quadrant for first time
6 Jan 2012: Stibo Systems has been positioned in the latest Gartner Magic Quadrant for Master Data Management for Product Data for the first time.
Eight Maximizer partners achieve Elite status
4 Jan 2012: CRM system provider Maximizer Software has announced the latest round of business partners to achieve Elite Partner status with eight firms achieved Elite status.
Celebrus makes site visitors' YouTube usage transparent
6 Dec 2011: New Celebrus Technologies functionality means website owners can now grain far greater understanding of site visitors' usage of embedded YouTube clips, as well as gather deeper understanding of facebook usage.
DataFlux releases version 2.2 of data management platform
2 Dec 2011: Latest release of DataFlux Data Management Platform expands support for MDM and data governance and includes new capabilities to help business and IT users better manage business terms and reference data and utilise web-based dashboard and monitoring tools.
RAPP 'gives a grad a go' after BBC Breakfast interview
3 Nov 2011: RAPP CEO Marco Scognamiglio hires Edinburgh graduate after appearance on BBC Breakfast programme.
Beaverbrooks sparkles with Sanderson multi-channel system
25 Oct 2011: Beaverbrooks the Jewellers implements Euclid multi-channel software from Sanderson to streamline mail order and onlines sales operations.
Blackbaud grows fundraising portfolio with Everyday Hero purchase
7 Oct 2011: Nonprofit software and services specialist Blackbaud acquires Everyday Hero and its suite of online fundraising tools.
Lloyd James appoints Jeremy Whitaker as Non-Exec Director
29 Sep 2011: Data solutions supplier Lloyd James Group has announced that industry veteran Jeremy Whitaker has joined the group as Non-Executive Director.
Crayon technology drives up conversion at BT
21 Sep 2011: A new online messaging tool from integrated agency Crayon has helped BT call centre agents to significantly increase conversion across their range of consumer products.
Iron Mountain appoints Grass Roots to measure customer experience
9 Sep 2011: Information management solutions provider Iron Mountain has appointed business services outfit Grass Roots to deliver a customer satisfaction programme in the UK.
QuestBack unveils social media insight tool
8 Sep 2011: Enterprise feedback management specialist QuestBack launches new insight tool to help marketers create real business value and better understand their customers through social media activity.
Lateral Group sold to IOS
8 Aug 2011: Innovative Output Solutions (IOS), a UK-based printing subsidiary of US outfit DST Systems, has acquired Lateral Group.
GB Group acquires Data Discoveries
15 Jul 2011: Leading Identity Management business GB Group has acquired Edinburgh-based Data Discoveries, a provider of marketing and tracing software and services in the UK.
36% of marketing emails not reaching their target
15Jun 11: Complaints, unknown users and spam traps kill reputation and block up to 36% of email, says new report from Return Path.
Emailvision acquires smartFOCUS
14 Jun 2011: Emailvision has completed the acquisition of Bristol-based multi-channel marketing and customer intelligence software provider smartFOCUS Group.
60% of brands report increase in refusals to share personal data
14 Jun 2011: Brands are losing the battle for marketing consent according to a new study by Opt-4/Royal Mail survey which found that marketing opt-out rates represented a major business threat and close to 60% of brands reported an increase in refusals to share personal data.
Do marketers really get email?
Email is unique in its ability to deliver dynamically targeted messages in a true one-to-one fashion - but given that most email marketers have historically ignored other channels and blasted out untargeted messages, are they likely to take up these opportunities, asks James Lawson?
Marketers given 12 months to swallow cookies
The UK's marketers have been given 12 month's grace to get their house in order to prepare for the new EU cookie laws which came into force in May.
The future of integration
More and more businesses are realising that the key to driving successful integrated campaigns is to recognise that marketing channels are not in conflict with one another and that they can realistically work harmoniously together, says Ruaraidh Thomas.
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