Callcredit strengthens digital marketing team with key appointment
4 Oct 2012: Callcredit Marketing Solutions has appointed of Matt Bennathan as Head of Digital Partnerships, to further strengthen the company’s digital solutions offering.
Bennathan has long experience from his time with key consumer data players including Acxiom, Transactis and TMN Group. He has most recently returned from the successful launch of WRM-Media in Sydney, Australia.
In his new role at Callcredit he will be responsible for utilising the marketing solutions provider’s data assets to stimulate continued growth in digital capabilities, while optimising ways in which the business can monetise the full potential of its data capability. Additionally he will look at creating a stronger link between the online and offline environment enabling full circle advertising.
Chris McDonald, Managing Director, Callcredit Marketing Solutions, said: “I am delighted to welcome someone of Matt’s calibre to the digital solutions team. Matt shares our belief in leveraging data-driven insight to make more informed marketing decisions.
“He has a proven wealth of experience in B2C data-driven and digital marketing and an impressive track record of delivering on these types of projects.”
Bennathan added: “Callcredit Information Group has an enviable resource both in terms of its people and data. The business prides itself on listening to and understanding what its clients want in order to deliver unique and effective solutions. In turn, we can create uplift on all digital channel marketing.
“I am personally looking forward to building and growing partnerships on the supply and demand-side to enable better decisions and deliver improved results on audience segmentation and targeting.”
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