CCR Data becomes licensed reseller of Acxiom's Purity file
6 Aug 2012: UK data cleansing and enrichment specialist CCR Data has further developed its offering by becoming a licensed reseller of the Purity goneaway suppression file from Acxiom.
Purity draws on Acxiom’s InfoBase Lifestyle Universe database and is based on fully validated non-residents to provide organisations with a transparent and true goneaway screening file.
Based on validated non-residents, Purity accurately checks goneaways really have left an address, ensuring client are not wasting campaign spend on ‘false goneaways’.
Edward Spicer, Managing Director at CCR Data, said: “Data cleansing has always been a core service of CCR, and as part of our continued development of systems and services we identified Purity from Acxiom as a data suppression file which will add true value to our solution. Purity has proven to be a unique source of suppression data and this addition to CCR suppression set will help our customers vastly improve the quality and validity of their marketing data.”
Jonathan Clough, UK Product Manager, Acxiom, added: “This is an important partnership for Acxiom and we are pleased to be able to supply CCR and its clients with our proven Purity product, which allows organisations to screen out inaccurate goneaway records, thus boosting the efficiency of their marketing campaigns.
Marketo engine automates content allocation
14 June 2013: Cloud-based marketing software platform provider Marketo has announced the availability of the Marketo Customer Engagement engine, which it claims is the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to the right person at the right time.
Celebrus and Kognitio digital analytics project partnership hits milestone
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IDM Student Marketing Competition 2013 Finalists revealed
12 Jun 2013: The Institute of Direct and Digital Marketing has revealed that student teams from the University of Northumbria and University of Central Lancashire have made it to the top three in the prestigious IDM Student Marketing Competition 2013
Salesforce snaps up ExactTarget
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Whisbi launches Facebook monetising tool
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Indicia expands with new London office
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London School of Marketing deepens digital marketing commitment
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Experian data reveals singleton capitals of Britain
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D&B service to unlock hidden value in CRM systems
22 May 2013: – D&B, the world's leading source of commercial information and insight on businesses, had made D&B360 available for Oracle CRM On Demand, Oracle's Siebel CRM, Microsoft Dynamics CRM and SAP CRM.
Profiling the Industry: Part 3
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Ageas names Hanson Marketing Director for RIAS and Castle Cover
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
BSkyB extends CRM deal with Comet
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
Experian launches online credit services and marketing portal
21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.
Metametrics thinks big with Vass apppointment
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
Institute of Fundraising Insight Awards shortlist unveiled
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
GHD gets straight to the point with Celebrus granular data
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.