3 Oct 2012: International venture capital firm Beringea has injected £1m of new capital into Celebrus Technologies (Speed-Trap Holdings), the provider of tag-free digital big data software. Celebrus intends to use the funds to strengthen its support with international partners as they continue to work together, driving further insight and business value from big data.

The company’s tag-free software feeds individual-level digital data from websites, mobile apps and social media into a wide variety of big data technologies in real-time. Clients use the data to power advanced customer analytics and drive actions that maximise revenue, marketing effectiveness and brand loyalty.

Chairman of Celebrus Technologies, Geoff Shingles CBE, commented: “Businesses realise that their website is the first point of contact for future customers, Celebrus allows them to find out who these potential customers are and target them in real-time with relevant and effective messaging and campaigns. We are helping some of the biggest names in retail, banking & finance and insurance achieve their goals for customer personalisation.”

Trevor Hope, Chief Investment Officer, Beringea, added: “With the continued growth of digital channels, we are delighted to be able to provide additional funds to support the next stage of Celebrus’ growth.  With nearly £2m invested to date by Beringea, the business is well placed to capitalise on its achievements to date and to strengthen its relationships with international partners. We are looking forward to working with management in helping them to achieve their vision”.

Celebrus global blue chip clients use the highly granular data to power customer analytics and drive actions - increasing revenue, maximising marketing effectiveness and transforming their one-to-one customer relationships. Celebrus partners include SAS, Teradata Corporation and Microstrategy, providing integrated solutions that meet critical business goals.

Celebrus is used on thousands of websites across the world by blue chips clients in retail, financial services, travel and leisure, media, telecommunications and automotive. The company also has global reach with their flexible digital data and real-time personalisation platforms available from resellers across the world as well as direct clients including AXA, Hiscox, Belron (Autoglass), ghd, P&O Ferries and directgov.