Cyance and 360 Business Marketing merge
10 Jan 2012: B2B marketing specialists Cyance and 360 Business Marketing have announced that they have completed a merger of their businesses, formalising a partnership that has existed for the last two years. The deal involves a share exchange, with Cyance shareholders Mike Housley (pictured above), Steve Kemish and Shane Redding becoming directors of 360 Business Marketing; and Jon Clarke, owner of 360 Business Marketing, becoming a director and shareholder in Cyance. As well as becoming a Board Director of Cyance, Jon Clarke will retain his role as Managing Director of the specialist IT channel marketing operation based in Milton Keynes.
Based in Oxfordshire, Cyance is an award winning B2B multi-channel marketing company with a UK and international client base including Motorola, Steljes and IBC while 360 Business Marketing is an expanding B2B telephone and digital marketing company.
The merger enables the combined group to offer a full range of results-based multi-channel marketing solutions, ranging from data targeting and database management to email marketing, telephone marketing and social media and PR. These solutions alongside their strategic planning services mean they can offer a fully outsourced B2B marketing services solution.
Mike Housley said: "We are delighted to welcome Jon Clarke to the board of Cyance. We have already proved we can offer clients a powerful combination of multi-channel services by working together as close business partners for two years. This move further cements that bond and will enable us to provide an even more powerful and integrated service for clients."
Jon Clarke commented: "This is a very exciting development, which I believe strengthens our position as a rising star within the B2B marketing industry, with a unique set of compelling services and know-how. This merger further builds upon our successful partnership over the past two years, where we have jointly delivered fully integrated, multi-channel lead nurturing services with outstanding results for many customers including ACCO, Avnet, Kensington, Steljes & Motorola."
Breathe life into your CRM
17 Feb 2012: White coats on, stethoscopes at the ready – Carolyn Bondi discusses the basic biology of CRM campaigns and offers her top tips for boosting your CRM strategy for 2012.
Emailvision hits 50% revenue growth in 2011
15 Feb 2012: Emailvision announces a record performance in 2011 with revenues up by over 50% to $90m.
New predictive marketing analysis system for automotive sector
15 Feb 2012: CRM, database and insight services provider Eclipse Marketing collaboration establishes 'the first ever' complete predictive marketing analysis system for the UK’s automotive sector.
Autoglass owner deploys campaign attribution solution
15 Feb 2012: Belron, the world’s largest vehicle glass repair and replacement company, has deployed software from Celebrus Technologies to launch a campaign attribution solution to manage its global off-line advertising effectiveness.
Countdown to TFM&A begins in earnest...
14 Feb 2012: With only a couple of weeks till the biggest event in the database marketing calendar, Antony Begley takes a look ahead to Technology for Marketing & Advertising 2012 and picks out a few highlights worth catching at this year’s show.
Councils must get their data act together, says ICO
14 Feb 2012: Information Commissioner demands councils get their data act together after it emerged that five councils have breached the Data Protection Act by failing to keep people’s personal information secure.
Publishing Software Company integrates Adestra MessageFocus
6 Feb 2012: The Publishing Software Company has integrated its Contact Manager with Adestra’s advanced email marketing platform MessageFocus.
Thorpe joins Indicia as development director
3 Feb 12: Indicia, the rapidly expanding Bristol-based customer intelligence agency has announced that industry veteran Alan Thorpe has been appointed as Business Development Director to support the commercial team.
MyMarketing launches client-site telemarketing service
3 Feb 2012: MyMarketing has launched a new service providing customers with a highly trained on-site telemarketing team situated within the premises of the company or business that appoints them.
Pernod Ricard adopts Marketing Spend Management platform
3 Feb 2012: Pernod Ricard, the world co-leader in wines and spirits, has successfully migrated to the evolved version of the ProProcure Software as a Service (SaaS) platform.
PCA adds international lookup extension for Sage CRM
1 Feb 2012: Address data specialist Postcode Anywhere has unveiled a new, free-to-download international address auto-complete application for Sage CRM.
Wise appointment for data8
1 Feb 2012: Data8 has appointed Simon Wise as account manager to assist in their expansion plans for their real time data validation service Integr8.
ER opt-out rates fall for second consecutive year
31 Jan 2012: Electoral Roll opt-out rates have fallen for the second year in a row, according to a new report from direct marketing services and credit data agency Callcredit Information Group.
Alterian snapped up by SDL for £69.7m
30 Jan 2012: SDL, a leading provider of Global Information Management (GIM) solutions, has completed the acquisition of Alterian for a net cash consideration of £69.7.
RedEye director Tim Roe joins DMA Email Council
25 Jan 2012: RedEye Director of Data & Deliverability Tim Roe has been unanimously co-opted onto the Direct Marketing Association (DMA) Email Marketing Council.
Scientia promises data within 24 hours of order
25 Jan 2012: Consumer data supplier Scientia Data, a division of The REaD Group, has unveiled a new commitment to deliver consumer data ordered by clients within 24 hours of the order being placed.
Leadgen specialist Planet49 rebrands as eGENTIC
23 Jan 2012: Planet49, the leading provider of online lead generation, has confirmed that from tomorrow onwards it will be rebranded as eGENTIC.
WorldAddresses.com launches address lookup plug-in portfolio
23 Jan 2012: Online international address lookup software provider WorldAddresses.com has launched a portfolio of address lookup plug-ins that allow marketing, CRM, database and sales staff to quickly validate address data as it is entered into a wide range of leading e-commerce and CRM systems such as Magento, Microsoft Dynamics and Salesforce.
Adestra partners with Apteco for email broadcasting via FastStats
18 Jan 2012: Adestra has partnered with Apteco to integrate its enterprise level email marketing platform, MessageFocus, with Apteco’s FastStats respected data analysis and automation platform.
DMA: DM faces 20% cost hike under new proposals
17 Jan 2012: Proposed changes to postal regulations could leave direct marketers liable to increased VAT bills, adding 20% to their costs - with charities likely to be worst hit as they can not reclaim VAT payments.
PCA launches international lookup plug-in for Magento Connect
17 Jan 2012: Postcode Anywhere has released a free-to-download contact data auto-completion app for the Magento Connect marketplace providing UK and international address auto-fill for all the standard entry screens within Magento Community Edition.
Profiling the industry, Part I...
17 Jan 2012: Database marketers typically spend a lot of their time profiling customers and prospects – yet when the time comes to choose a supplier for the various products and services they require, it often comes down to little more than guesswork and Google. A new series of profiles aims to help rectify that.
Online SME retailers achieve slight increase in sales in Q4
17 Jan 2012: Survey revelase that online SME retailers saw a sales increase of 1.5% in the last quarter of 2012 compared to the year before while the average order value remained virtualy static.
Callcredit Paddy Powers ahead with new ID verification deal
12 Jan 2012: Paddy Power selects Callcredit to provide a tailored identity verification service for its online gaming consumers, allowing the company to check the identity of players signing up to its online betting site.