16 Apr 2012: The Data Partnership, one of the UK’s leading data providers, has launched a new service to provide companies with the opportunity to buy fresh data on a shoe-string budget.

The ‘2nd Use Data’ service provides companies with data and leads generated by The Data Partnership at a fraction of the cost of survey and question sponsorship. While primary sponsors of The Data Partnership’s telephone and online surveys gain exclusive access to the data generated for 30 days, after this period other companies have the opportunity to purchase it via the new ‘2nd Use Data’ service at considerable cost savings.

The company says the new service has been developed in response to the growing number of companies forced to operate on limited marketing and sales budgets and SMEs looking for innovative and cost-effective growth solutions.

John Pooley, Managing Director at The Data Partnership, said: “We’re in a period of prolonged austerity, businesses are suffering and in many instances sales and marketing budgets have been slashed. ‘2^nd Use Data’ gives companies access to some of the highest quality data on the market at considerable cost savings, allowing companies to continue winning new customers and grow their businesses even through these tough times.”