16 Aug 2011: Following an all-day judging session in London, the shortlist for the first ever Database Marketing Awards has been drawn up and is listed below.

The heavyweight judging panel for the session covered the major communciations channels and key industry verticals. The panel included:

• Nigel Magson, Chairman, Tangible Data
• Ed Child, Customer Data Manager, Asda.com
• Colin Bradshaw, Managing Director, RAPP
• Glenn Cook, Head of Database Marketing, Macmillan Cancer Support
• Matthew Pepper, UK Country Director, Abacus
• Andrew Jones, Head of Planning & Insight, Barclaycard
• Luci Penn, Managing Director, REaD UK
• James Lawson, Founder & Consulting Editor, Database Marketing magazine

Shortlist 2011

USE OF DATA

Excellence in Direct Mail Marketing - B2C

• Hoseasons (English Country Cottages) | Marketing Efficiency Project | 20:20 Dialogue
• MORE TH>N SFW | Targeting profitable Customers
• Santander | Understanding Customer Share of Wallet to increase card borrowing| Callcredit Information Group

Excellence in Email Marketing - B2C

• Virgin Airways | From Customer Journey To Customer Experience | RAPP
• RCI | Nurturing the Customer Lifecycle via Email | e-Dialog
• Intercontinental Hotels Group | Moving from Near-Time to Real-Time Email Marketing | StrongMail

Excellence in Multichannel Marketing - B2C

• Diageo Ireland | Budweiser Ice Cold Index - The Hotter the Day, the Less You Pay | EHS4D
• BAA Southampton Airport | It’s My Airport | The Purple Agency
• Virgin Airways | From Customer Journey To Customer Experience | RAPP

Excellence in Analytics for Marketing - B2C

• Hoseasons (English Country Cottages) | Marketing Efficiency Project | 20:20 Dialogue
• Argos | Recommender Analytics Solution | Planning-inc
• ADMS | Best Time To Call Tele-Communications Model| RAPP

Excellence in Social Media Marketing - B2C

• feelunique.com | Everyone Wins | Wildfire
• Tourism Ireland | My Irish 140 | Indicia

Excellence in Multichannel Marketing - B2B

• Plantronics | Headset Adoption Programme | DirectionGroup
• R-cubed | Fred Ginger Ransom | R-cubed
• Avaya | Show Me Avaya Flare | DirectionGroup

Excellence in Analytics for Marketing - B2B

• MORE TH>N | Business Occupation Model
• Shell | euroShell Fuel Payment Card | Information Arts

Excellence in Data Quality Management for Marketing

• Greenpeace | Data Cleansing Initiative | CCR Data
• Macmillan Cancer Support | Macmillan Inline - Automated Data Processing Solution | meta-morphix

DATA & DATA SERVICES

Outstanding Data Provider - B2C

• Abacus
• Qwerly (Niederhofer)
• Scientia Data

Outstanding Data Provider - B2B

• Information Arts
• Marketscan
• thomsonlocal.com

Outstanding Marketing Services Provider

• data8
• planning-inc
• Wood For Trees

Outstanding Data-Focused Agency

• Indicia
• CCR Data
• 20:20 Dialogue


SOFTWARE & SOLUTIONS

Excellence in Database Marketing-related Software / Solutions (SME)

• Inline |meta-morphix
• Really Simple Systems Cloud CRM | Really Simple Systems
• Matchcode for Microsoft Dynamics CRM | Capscan

Excellence in Database Marketing-related Software / Solutions (Enterprise)

• Marketing Communications Suite | Upstream
• Contact Calculus | TCP
• Neolane Conversational Marketing Technology | Neolane

To make sure you don't miss out on finding out who this year's winners are, why not book a table? Details can be found by calling Cara Thomson on 0141 222 5381, by emailing cthomson@55north.com or by clicking here.