Database Marketing Awards 2012 - the shortlist
Launched last year, the Database Marketing Awards put data firmly where it belongs: in the spotlight, as the cornerstone of successful, measurable marketing with ROI as its beating heart.
The awards are back this year and the judging panels met earlier this week. Following two long days of strenous judging, the shortlist is as follows:
Innovation in Analytics for Marketing
- AICR (Metametrics)
- Shop Direct Group (Indicia)
- Marie Curie Cancer Care FORT (Wood For Trees)
- Virgin Atlantic Airways (Rapp)
Outstanding Data-Focused Agency
- tree London
Outstanding Data Provider – B2B
- Intelligent Data Services
- Bureau van Dijk
Outstanding Data Provider – B2C
- Callcredit Marketing Solutions (featuring The Trading Floor)
- The Data Partnership
Innovation in Data Quality for Marketing
- AICR Data Cleansing (CCR Data)
- Marie Curie Cancer Care NAPSAC (Wood For Trees)
Innovation in Database Marketing Software
- Budget / Contact / Campaign Calculus (TCP Marketing Solutions)
- Neolane Conversation Marketing Platform (Neolane)
- Campaign Commander Enterprise Edition (Emailvision)
- Local Direct Marketing System – LDMS (The Purple Agency)
Innovation in Direct Mail Marketing – B2C
- BT (Planning-inc)
- Homebase (Model Citizens)
- Blue Cross (Wood For Trees)
Innovation in Email Marketing – B2C
- Flight Centre UK (The Purple Agency)
- Diageo (EHS4D)
- Shop Direct Group (Indicia)
- Argos (Planning-inc)
Innovation in Multichannel Marketing – B2B
- Planet Retail
- Tree London
Innovation in Multichannel Marketing – B2C
- 02 Telefonica (Tree London)
- Aviva (20:20 Dialogue)
Outstanding Marketing Services Provider
- The Purple Agency
- Wood For Trees
- GB Group
The event will once more bring together database marketers, agencies, MSPs, software & solutions providers, client companies and thought-leaders to recognise and celebrate excellence in the UK database marketing industry.
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.
7 May 2030: Maileva, a European leader in hybrid direct-mail solutions, and Selectabase, a supplier of marketing data, have joined forces to offer marketers what they call "a unique, easy-to-use and cost-effective direct-marketing solution".
7 May 2013: Really Simple Systems, one of the world’s largest providers of hosted CRM systems, has announced availability of an interface to Sage One – Sage's online accounting system.
15 Apr 2013: Following the launch of the Smartdepart suppression file last month, data and targeting specialist Wilmington Millennium has now launched Smartlink, a new goneaway database for direct marketers.
15 Apr 2013: Celebrus Technologies has deepened its partnership with Teradata through its new ability to feed individual-level digital channel data directly into Teradata Real-Time Interaction Manager.
15 Apr 2013: Data8, the data enrichment specialist, has added to its suite of real time data validation applications with the introduction of bank account validation.
15 Apr 2013: The consolidated revenue of Weborama, the European leader in the management, distribution and tracking of targeted online advertising, grew by 5% in the first quarter of 2013.
5 Apr 2013: Kwik-Fit Group has appointed customer engagement agency Lateral to handle the automotive company’s customer eCRM programme.
5 Apr 2013: It is predicted that, over the next year, the human race will produce 4 Zetabytes of new data, which represents about 1 quintillion new objects. Are marketers ready for this deluge and is it an opportunity or a threat, asks the IDM?
5 Apr 2012: Weborama, the European leader in technology and data for online advertising, have lured Frederic Grelier from Acxiom to become the company's new Head of Data.
4 Apr 2013: DataSalon's MasterVision service is now enabled for use on the iPad, to support those users who need to access their complete single customer view on the move.
25 Mar 2013: CACI has released the latest version of Acorn, calling it the most up to date consumer segmentation for the UK.
25 Mar 2013: Brands are moving rapidly towards offering customers a personalised digital marketing experience, and are motivated to do so by expectations of improving loyalty and a swift ROI.