Database Marketing Awards 2012 - the shortlist

database-marketing-awards-2012-shortlist

Launched last year, the Database Marketing Awards put data firmly where it belongs: in the spotlight, as the cornerstone of successful, measurable marketing with ROI as its beating heart.

The awards are back this year and the judging panels met earlier this week. Following two long days of strenous judging, the shortlist is as follows:

Innovation in Analytics for Marketing

  • AICR (Metametrics)
  • Shop Direct Group (Indicia)
  • Marie Curie Cancer Care FORT (Wood For Trees)
  • Virgin Atlantic Airways (Rapp)

Outstanding Data-Focused Agency

  • tree London
  • Planning-inc
  • Indicia

Outstanding Data Provider – B2B

  • thomsonlocal.com
  • Intelligent Data Services
  • Marketscan
  • Bureau van Dijk

Outstanding Data Provider – B2C

  • Callcredit Marketing Solutions (featuring The Trading Floor)
  • The Data Partnership
  • Abacus

Innovation in Data Quality for Marketing

  • AICR Data Cleansing (CCR Data)
  • Marie Curie Cancer Care NAPSAC (Wood For Trees)

Innovation in Database Marketing Software

  • Budget / Contact / Campaign Calculus (TCP Marketing Solutions)
  • Neolane Conversation Marketing Platform (Neolane)
  • Campaign Commander Enterprise Edition (Emailvision)
  • Local Direct Marketing System – LDMS (The Purple Agency)

Innovation in Direct Mail Marketing – B2C

  • BT (Planning-inc)
  • Aviva
  • Homebase (Model Citizens)
  • Blue Cross (Wood For Trees)

Innovation in Email Marketing – B2C

  • Flight Centre UK (The Purple Agency)
  • Diageo (EHS4D)
  • Shop Direct Group (Indicia)
  • Argos (Planning-inc)

Innovation in Multichannel Marketing – B2B

  • Cyance
  • Planet Retail
  • Tree London

Innovation in Multichannel Marketing – B2C

  • Giffgaff
  • 02 Telefonica (Tree London)
  • Aviva (20:20 Dialogue)

Outstanding Marketing Services Provider

  • The Purple Agency
  • Wood For Trees
  • Rapp
  • GB Group

The event will once more bring together database marketers, agencies, MSPs, software & solutions providers, client companies and thought-leaders to recognise and celebrate excellence in the UK database marketing industry.

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