DMA USA puts 1m USD into combatting direct marketing scaremongering
18 Oct 2012: The Direct Marketing Association (DMA) USA has invested $1 million in an initiative focusing on consumer research to "help define the line that marketers should not cross in terms of targeting, privacy and data usage".
Another major component will be an education campaign to help consumers understand how their personal data is used by marketers. Finally, the campaign will also include a lobbying effort to drum up support around Congress.
Linda Woolley, Acting President of DMA, said: "18.7% of GDP is associated to direct marketing so itÂ’s important we protect the industry's growth. We've had an overwhelming response so far from our members as the goal is to prevent needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation."
Profiling the Industry: Part 3
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
Institute of Fundraising Insight Awards shortlist unveiled
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
GHD gets straight to the point with Celebrus granular data
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.
DM solutions provider Maileva partners data supplier Selectabase
7 May 2030: Maileva, a European leader in hybrid direct-mail solutions, and Selectabase, a supplier of marketing data, have joined forces to offer marketers what they call "a unique, easy-to-use and cost-effective direct-marketing solution".
Really Simple Systems first and only CRM to integrate with Sage One
7 May 2013: Really Simple Systems, one of the world’s largest providers of hosted CRM systems, has announced availability of an interface to Sage One – Sage's online accounting system.
Mortascreen owner launches new goneaway file
15 Apr 2013: Following the launch of the Smartdepart suppression file last month, data and targeting specialist Wilmington Millennium has now launched Smartlink, a new goneaway database for direct marketers.
New deal brings real-time decisioning and personalisation nearer
15 Apr 2013: Celebrus Technologies has deepened its partnership with Teradata through its new ability to feed individual-level digital channel data directly into Teradata Real-Time Interaction Manager.
Data8 adds real time bank account validation service
15 Apr 2013: Data8, the data enrichment specialist, has added to its suite of real time data validation applications with the introduction of bank account validation.
Weborama sees 5% growth in consolidated revenues
15 Apr 2013: The consolidated revenue of Weborama, the European leader in the management, distribution and tracking of targeted online advertising, grew by 5% in the first quarter of 2013.
Lateral handed responsibility for Kwik-Fit's eCRM programme
5 Apr 2013: Kwik-Fit Group has appointed customer engagement agency Lateral to handle the automotive company’s customer eCRM programme.
Big data: big opportunity, or big headache?
5 Apr 2013: It is predicted that, over the next year, the human race will produce 4 Zetabytes of new data, which represents about 1 quintillion new objects. Are marketers ready for this deluge and is it an opportunity or a threat, asks the IDM?
Weborama poach Grelier from Acxiom to be Head of Data
5 Apr 2012: Weborama, the European leader in technology and data for online advertising, have lured Frederic Grelier from Acxiom to become the company's new Head of Data.
DataSalon brings Mastervision to the iPad
4 Apr 2013: DataSalon's MasterVision service is now enabled for use on the iPad, to support those users who need to access their complete single customer view on the move.
CACI releases the latest version of Acorn
25 Mar 2013: CACI has released the latest version of Acorn, calling it the most up to date consumer segmentation for the UK.
European brands 'surging towards personalised digital marketing'
25 Mar 2013: Brands are moving rapidly towards offering customers a personalised digital marketing experience, and are motivated to do so by expectations of improving loyalty and a swift ROI.