New Eloqua e-book offers insight on using social for lead generation
13 Jun 2012: On-demand revenue performance management solutions provider Eloqua has released the “Grande Guide to Social Demand Generation”, the latest instalment in the company’s award-winning Grande Guide series. The free guide explores social media within the context of demand generation, using real world examples, interviews and how-to advice.
The guide is aimed to help marketers social media on a practical level to drive actual demand for their products and services. Recent research has shown that organisations are looking to expand lead generation through social media.
“As social media continues its rapid growth, many marketers have felt intense pressure to get on board. But too few resources are available for demand marketers,” said Heidi Melin, Chief Marketing Officer at Eloqua. “With the Grande Guide to Social Demand Generation, we’re giving the mix of practical guidance and wisdom demand pros need to join best-in-class companies that are already developing a social demand strategy and start passing highly-engaged leads to sales.”
The guide is available now, along with other instalments in the series of e-books, including the Grande Guide for the Social CMO and the Grande Guide to B2B Content Marketing.
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