Emailvision acquires smartFOCUS
14 Jun 2011: Emailvision has completed the acquisition of Bristol-based multi-channel marketing and customer intelligence software provider smartFOCUS Group PLC. The acquisition strengthens Emailvision’s position as the worldwide leader of on-demand software for email, mobile and social campaign management.
Nick Heys, Chief Executive Officer of Emailvision, said, “Both Emailvision and smartFOCUS have a mission to help marketers build more profitable relationships with their customers. The combined global operations, talent, and products open up new marketing opportunities for all of our clients. Our clients will now have the best of both worlds by bringing together campaign management software for email, mobile and social marketing with powerful customer intelligence from smartFOCUS.”
Chris Gater, Chairman of the Board for smartFOCUS said, “Having built smartFOCUS into one of the world’s leading customer intelligence software companies, the board of directors and I unanimously approved the offer from Emailvision because it represents great value to shareholders and a great future for the company. We believe that Emailvision has the right vision, global operations, and team needed to take smartFOCUS to the next level.”
The combined organisation now includes 600 employees with Emailvision retaining smartFOCUS office locations in the US, UK, Netherlands, and France. Emailvision’s headquarters will also relocate from Paris to London.
Profiling the industry, Part I...
17 Jan 2012: Database marketers typically spend a lot of their time profiling customers and prospects – yet when the time comes to choose a supplier for the various products and services they require, it often comes down to little more than guesswork and Google. A new series of profiles aims to help rectify that.
Harnessing the power of web data
The almost incomprehensible scale of web behaviour data presents a world of ROI-laden opportunity for database marketers but harnessing this data in a Single Customer View is a fearsome challenge – but not an insurmountable one, says James Lawson.
Net gains in online address management
25 Oct 2011: Online delivery has revolutionised customer data management solutions over the last decade, and it’s not difficult to see why thanks to the veritable raft of operational and commercial benefits web services bring to the table, says James Lawson.
Analytics for the new era
30 Sep 2011: James Lawson speaks to a number of the key players in the UK analytics sector to find out what they’ve been up to of late, and how innovative they’ve had to become to stay ahead of the game.
B2B data: it may not be big but it is clever
11 Oct 2011: Where once the biggest game in town in the b2b data business was simply building the biggest merged file on the market, these days it’s all about adding value and helping clients optimise the returns on their data, finds James Lawson.
Can NAG put UK on the map where others failed?
10 Aug 2011: Can the National Address Gazetteer succeed where the NLPG and the NSAI didn't quite make it, asks james Lawson?
Data integration: putting the pieces together
3 Aug 2011: Though every SCV project is different, bearing some simple planning rules in mind, identifying possible quick wins and avoiding the temptation to take the “big bang” route should all help avoid a stalled project.
DMA publishes response management best practice guidelines
20 Jun 2011: The UK’s response management service providers are being offered up to date, practical guidance on protecting personal data and complying with the Data Protection Act with the publication of a guide from the Direct Marketing Association.
Customer IMPACT agenda unveiled by Peppers & Rogers
7 Jun 2011: Peppers & Rogers presents its latest thinking on optimising customer relationships, long term loyalty and sales at a special event in London
Do marketers really get email?
Email is unique in its ability to deliver dynamically targeted messages in a true one-to-one fashion - but given that most email marketers have historically ignored other channels and blasted out untargeted messages, are they likely to take up these opportunities, asks James Lawson?
Marketing automation booming in B2B
Marketing automation came late to b2b, with the first on-demand tools slowly appearing around the millennium. Ten years on and it’s a very different story, says James Lawson.
REVIEW: Eloqua 10
Despite what the vendors say, many packaged CRM applications for the midmarket are found wanting when it comes to marketing functions. One solution, says James Lawson, is to bolt on a lead management tool like Eloqua 10.
B2B email demand strong
Marketing's appetite for B2B email addresses shows now signs of abating, as James Lawson discovers, but can supply keep up and continually deliver high volumes of high quality addresses?