25 Oct 2011: Email, mobile and social marketing software as a service (SaaS) specialist Emailvision has today launched a new product that it claims represents the first ever SaaS campaign management solution to incorporate fully integrated customer intelligence. Campaign Commander Enterprise Edition features several industry-firsts by providing SaaS customer intelligence that’s integrated with email, mobile and social campaign management. This new product builds on Emailvision’s acquisition this summer of smartFOCUS, a recognised leader in advanced database marketing technology.

With highly relevant content now the nirvana of digital marketers, Campaign Commander Enterprise Edition provides an integrated solution that enables marketers to take control of their client data, rapidly discover ‘smart segments’ in customer intelligence and immediately make those segments available for new campaigns.

The solution allows marketers to build fully segmented campaigns based on customer behaviour and target customers with relevant content.

Nick Heys, CEO of Emailvision, said: “The days of ‘one size fits all’ marketing are quickly coming to a close. The future of online marketing will be smarter marketing that delivers higher response rates and more profitable marketing campaigns.”