Everything Everywhere adds channel insight with Callcredit
17 Sep 12: Mobile phone giant Everything Everywhere has signed up to use Callcredit Information Group’s email appending service to enhance its marketing database. The company, which operates under the Orange and T-Mobile brands, has also tasked Callcredit with managing customer opt-outs and bounce-backs, ensuring that all email address data provided to Everything Everywhere is accurate and fully consented.
The append service is supported by Callcredit’s flagship Define database, which is the largest and most accurate database of its kind, containing records on 43 million UK consumers and 24 million email addresses.
Jo Lung, Senior Decisioning Manager at Everything Everywhere, said: “We are always on the look-out for new ways of reaching out to our customers, and for many people email is their preferred channel. We were very impressed with the breadth and depth of Callcredit’s data and the consistently high match rates that they achieve, ensuring we receive real value for money from our marketing investment.”
Chris McDonald, Managing Director of Data Solutions at Callcredit Information Group, said: “Channel appending is an effective way of enhancing a marketing database, opening up new ways for businesses to communicate with their customers through their preferred channel whether that is email, SMS, phone or direct mail which in turn can promote customer loyalty and retention. This is particularly vital in a sector as competitive as mobile telecoms, where customer turnover is relatively high.
We are delighted that Everything Everywhere has been able to benefit from our unrivalled match rates and the insight that Define can provide.”
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.
7 May 2030: Maileva, a European leader in hybrid direct-mail solutions, and Selectabase, a supplier of marketing data, have joined forces to offer marketers what they call "a unique, easy-to-use and cost-effective direct-marketing solution".
7 May 2013: Really Simple Systems, one of the world’s largest providers of hosted CRM systems, has announced availability of an interface to Sage One – Sage's online accounting system.
15 Apr 2013: Following the launch of the Smartdepart suppression file last month, data and targeting specialist Wilmington Millennium has now launched Smartlink, a new goneaway database for direct marketers.
15 Apr 2013: Celebrus Technologies has deepened its partnership with Teradata through its new ability to feed individual-level digital channel data directly into Teradata Real-Time Interaction Manager.
15 Apr 2013: Data8, the data enrichment specialist, has added to its suite of real time data validation applications with the introduction of bank account validation.
15 Apr 2013: The consolidated revenue of Weborama, the European leader in the management, distribution and tracking of targeted online advertising, grew by 5% in the first quarter of 2013.
5 Apr 2013: Kwik-Fit Group has appointed customer engagement agency Lateral to handle the automotive company’s customer eCRM programme.
5 Apr 2013: It is predicted that, over the next year, the human race will produce 4 Zetabytes of new data, which represents about 1 quintillion new objects. Are marketers ready for this deluge and is it an opportunity or a threat, asks the IDM?