Experian launches automated TPS service
19 Jun 2012: Experian, the global information services company, has launched a new service to help sales and marketing teams stay up-to-date with Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS) registrations, as the number of businesses signing up each month more than triples, according to DMA research published this month.
Some 353,397 firms registered with CTPS between January and May of this year, a staggering 57% more than the whole of 2011. Meanwhile 558,008 new consumers (including sole traders and partnerships) registered with TPS during the same period – a 47% increase on the same period last year.
Firms have up to 28 days after a prospect has registered with the TPS or CTPS to remove them from prospect lists in order to remains compliant. Many businesses assign specific time and resource every 28 days to cross check their lists with TPS or enlist a third party to do the job. This is potentially a significant, time consumer and costly task for organisations of all sizes.
Experian’s latest marketing innovation screens millions of records on a daily basis to alert organisations that have purchased prospect data from Experian when a contact registers with the TPS or the CTPS. It removes the requirement many organisations have to review and cross check new registrations each month, helping them to stay compliant and avoid fines of up to £500,000.
Max Firth, UK Managing Director for Experian’s Business Information Services division, said: “Many businesses are not aware of this growing risk, nor are they aware of the increased attention from the industry that this issue has drawn recently. There are calls for action against firms that do not screen their prospects lists.
“With 70,679 businesses registering with CTPS every month and 111,604 consumers, sole traders and partnerships registering with TPS, the likelihood of breaching the law and potentially being caught out is now a real danger. Our new service combats this by enabling businesses to easily and cost effectively stay on top of any changes.”
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.
7 May 2030: Maileva, a European leader in hybrid direct-mail solutions, and Selectabase, a supplier of marketing data, have joined forces to offer marketers what they call "a unique, easy-to-use and cost-effective direct-marketing solution".
7 May 2013: Really Simple Systems, one of the world’s largest providers of hosted CRM systems, has announced availability of an interface to Sage One – Sage's online accounting system.
15 Apr 2013: Following the launch of the Smartdepart suppression file last month, data and targeting specialist Wilmington Millennium has now launched Smartlink, a new goneaway database for direct marketers.
15 Apr 2013: Celebrus Technologies has deepened its partnership with Teradata through its new ability to feed individual-level digital channel data directly into Teradata Real-Time Interaction Manager.
15 Apr 2013: Data8, the data enrichment specialist, has added to its suite of real time data validation applications with the introduction of bank account validation.
15 Apr 2013: The consolidated revenue of Weborama, the European leader in the management, distribution and tracking of targeted online advertising, grew by 5% in the first quarter of 2013.
5 Apr 2013: Kwik-Fit Group has appointed customer engagement agency Lateral to handle the automotive company’s customer eCRM programme.
5 Apr 2013: It is predicted that, over the next year, the human race will produce 4 Zetabytes of new data, which represents about 1 quintillion new objects. Are marketers ready for this deluge and is it an opportunity or a threat, asks the IDM?