Greenlight first to offer results-based social media marketing pricing
11 Sep 2012: Independent digital marketing agency, Greenlight, has today announced it is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results. Greenlight claims the distinction of being the first and only major agency to do so.
Ahead of any contract, Greenlight will undertake an in-depth forensic analysis to determine the real value of Social Media to a brand. It will measure, analyse, and test if necessary, the monetary value of consumer actions such as Facebook likes, Twitter retweets, G+ replies, and more, to build a commercial model for a specific brand that can form the basis of Social Media activities.
Since its launch in 2009, Greenlight’s Social Media service has enjoyed rapid uptake, winning business from an enviable and diverse roster of notable B2B and B2C brands, including Reiss, Boots, RS Components, Goodman Group, Talkmobile, Millennium Hotels, Hoxton Gin and Vision Direct.
Greenlight’s Social Media Optimisation team, which currently comprises 30 specialists made up of creative strategists, media experts, community managers, PR professionals, designers, developers and outreach personnel, has more than trebled in two years, as the agency continues to win new business and demand for more intricate and creative projects increases.
Andreas Pouros, Chief Operating Officer at Greenlight, commented: “We have seen a 300% upsurge in demand for our social media services in the last six months and want our clients and prospects to be empowered and feel confident about having made a measurable and accountable decision when they invest their Social Media function in our care. To this end, our evidence-based Social Media business model has been designed to give absolute transparency, clarity and proof of the actual value of Social Media to their business.”
Greenlight’s digital marketing service portfolio also includes Search Engine Optimisation (SEO), Paid Media, Web Development and proprietary digital marketing software technology, Hydra. This single platform Software-as-a-Service (SaaS) technology combines real-time insights from across all Search channels (natural, paid and social), turning unstructured ‘big data’ into insightful and actionable intelligence for brands and marketers.
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.
7 May 2030: Maileva, a European leader in hybrid direct-mail solutions, and Selectabase, a supplier of marketing data, have joined forces to offer marketers what they call "a unique, easy-to-use and cost-effective direct-marketing solution".
7 May 2013: Really Simple Systems, one of the world’s largest providers of hosted CRM systems, has announced availability of an interface to Sage One – Sage's online accounting system.
15 Apr 2013: Following the launch of the Smartdepart suppression file last month, data and targeting specialist Wilmington Millennium has now launched Smartlink, a new goneaway database for direct marketers.
15 Apr 2013: Celebrus Technologies has deepened its partnership with Teradata through its new ability to feed individual-level digital channel data directly into Teradata Real-Time Interaction Manager.
15 Apr 2013: Data8, the data enrichment specialist, has added to its suite of real time data validation applications with the introduction of bank account validation.
15 Apr 2013: The consolidated revenue of Weborama, the European leader in the management, distribution and tracking of targeted online advertising, grew by 5% in the first quarter of 2013.
5 Apr 2013: Kwik-Fit Group has appointed customer engagement agency Lateral to handle the automotive company’s customer eCRM programme.
5 Apr 2013: It is predicted that, over the next year, the human race will produce 4 Zetabytes of new data, which represents about 1 quintillion new objects. Are marketers ready for this deluge and is it an opportunity or a threat, asks the IDM?