Havas acquires digital health and wellness comms agency
1 Jun 2012: Global communications and advertising agency Havas has acquired a majority stake in Creative Lynx, the leading digital health and wellness communications agency in Europe, with expertise in social media, closed-loop marketing and mobile.
The move further strengthens Havas’ position in the healthcare communications sector, adding to its stable of businesses in the sector including Havas Worldwide Health, Euro RSCG Life andHealth4Brands. The network handles around 30 global brands including Sanofi, Pfizer and Novartis.
David Jones, Havas CEO, commented: “Both our healthcare and digital businesses have been experiencing very strong growth and this acquisition that sits at the intersection of those two key areas will further strengthen our capabilities. The fact that Creative Lynx decided to join Havas over many other suitors underlines the unique appeal and exciting momentum of our group.”
Creative Lynx’s blue-chip client roster includes Johnson & Johnson, GSK, GE and AstraZeneca. “This partnership will combine industry-leading strategy and insight with award-winning creativityand digital innovation, to deliver best-in-class campaigns,” said Donna Murphy, global CEO, Havas Health. “We believe that Creative Lynx’s social media prowess, as well as its entrepreneurial style, deep talent pool and future-forward business model, will add great value for our clients.”
14 June 2013: Cloud-based marketing software platform provider Marketo has announced the availability of the Marketo Customer Engagement engine, which it claims is the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to the right person at the right time.
13 Jun 2013: Kognitio and Celebrus Technologies marke the anniversary of a strategic collaboration that provides one of the largest global manufacturers in the world with an innovative solution for digital marketing analytics.
12 Jun 2013: The Institute of Direct and Digital Marketing has revealed that student teams from the University of Northumbria and University of Central Lancashire have made it to the top three in the prestigious IDM Student Marketing Competition 2013
7 Jun 2013: Salesforce.com, the world’s biggest CRM platform, has announced an agreement to acquire ExactTarget, the leading cloud marketing platform for around $2.5 bn.
7 Jun 2013: Whisbi, the lead management technology provider, has launches a new product designed to monetise Facebook.
6 Jun 2013: Database Marketing Award-winning customer engagement agency Indicia has expanded with the opening of a new London office.
5 Jun 2013: The London School of Marketing has announced a formal partnership with the Digital Marketing Institute.
1 Jun 2013: Experian insight reveals the location and characteristics of the UK’s growing number of single person households
22 May 2013: – D&B, the world's leading source of commercial information and insight on businesses, had made D&B360 available for Oracle CRM On Demand, Oracle's Siebel CRM, Microsoft Dynamics CRM and SAP CRM.
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.