13 Sep 2011: Blue Sheep CEO Iain Lovatt and meta-morphix Head of Bureau Sales Dean Standing were among the winners at the historic inaugural Database Marketing Awards at The Brewery in London last night. Lovatt received a Lifetime Achievement Award for more than 25 years promoting and enacting best practice in the database marketing industry while Standing was recognised with the Rising Star award following a meteoric rise through the ranks and a catalogue of ground-breaking achievements at meta-morphix, part of The REaD Group. Both men received standing ovations from a packed room, a fitting climax to a hugely successful launch event.

Bristol-based Indicia scooped the coveted Data-Focussed Agency Award - much to their surprise, given the expression on Managing Director Ian Stockley's face as he accepted the award. Equally surprised and just as delighted to be collecting an award was Wood For Trees boss Jim Baggett who picked up the Oustanding Marketing Services Provider award. Despite being just four years old, Wood For Trees has quickly established itself as a leading player in the charity sector, and counts many of the UK's leading charities as clients.

Among the other winners last night were Neolane and Really Simple Systems who collected awards for their oustanding software and solutions while Abacus and Marketscan cracked open the Champagne for collecting the Oustanding Data Provider awards (for B2C and B2B respectively).

A full list of the winners and Highly Commended entries is provided below.

Commenting on the launch event, Database Marketing Publisher and Managing Editor Antony Begley said: "It's always a challenge to launch a brand new event but I think everyone who attended last night's inaugural awards would agree that it was a resounding success. Thanks to the fantastic support of our sponsors, who made the whole thing possible, I think we can safely say that the event was well received and we're encouraged sufficiently to commit to making the awards an annual event from now on.

"The feedback last night was massively positive and it was just such a pleasure to see so many of the top people in our industry coming together for this event and making it the success it was. I must also say a word of thanks to our excellent judging panel who did such a great job. I think every winner last night can be rightly proud of their achievements.

"I would also like to offer special congratulations to Iain Lovatt and Dean Standing who were both very worthy winners indeed. The roof almost came off the building when their names were announced, so I think it's safe to say the audience agreed with our choices!"

Database Marketing Awards 2011 - The Winners

Excellence in Direct Mail Marketing - B2C

Winner: 

• MORE TH>N | Targeting Profitable Customers | SFW

Highly Commended:

• Hoseasons (English Country Cottages) | Marketing Efficiency Project | 20:20 Dialogue
• Santander | Understanding Customer Share of Wallet to increase card borrowing| Callcredit Information Group

Excellence in Email Marketing - B2C

 Winner: 

• Virgin Airways | From Customer Journey To Customer Experience | RAPP

Highly Commended:

• RCI | Nurturing the Customer Lifecycle via Email | e-Dialog

Excellence in Multichannel Marketing - B2C

Winner:

• Virgin Airways | From Customer Journey To Customer Experience | RAPP

Excellence in Analytics for Marketing - B2C

Winner:

• Argos | Recommender Analytics Solution | Planning-inc

Highly Commended:

• Hoseasons (English Country Cottages) | Marketing Efficiency Project | 20:20 Dialogue

Excellence in Social Media Marketing - B2C

Winner:

• feelunique.com | Everyone Wins | Wildfire

Excellence in Multichannel Marketing - B2B

Winner:

• Avaya | Show Me Avaya Flare | DirectionGroup

Excellence in Analytics for Marketing - B2B

Winner:

• MORE TH>N | Business Occupation Model

Excellence in Data Quality Management for Marketing

Winner:

• Macmillan Cancer Support | Macmillan Inline - Automated Data Processing Solution | meta-morphix

Outstanding Data Provider - B2C

Winner:

• Abacus

Outstanding Data Provider - B2B

Winner:

• Marketscan

Outstanding Marketing Services Provider

Winner:

• Wood For Trees

Outstanding Data-Focused Agency

Winner:

• Indicia

Excellence in Database Marketing-related Software / Solutions (SME)

Winner:

• Really Simple Systems Cloud CRM | Really Simple Systems

Excellence in Database Marketing-related Software / Solutions (Enterprise)

Winner:

• Neolane Conversational Marketing Technology | Neolane

Rising Star Award

Dean Standing, Head of Bureau Sales, meta-morphix

Lifetime Achievement Award

Iain Lovatt, CEO, Blue Sheep