Database Marketing Awards 2012 - the shortlist
Launched last year, the Database Marketing Awards put data firmly where it belongs: in the spotlight, as the cornerstone of successful, measurable marketing with ROI as its beating heart.
The awards are back this year and the judging panels met earlier this week. Following two long days of strenous judging, the shortlist is as follows:
Innovation in Analytics for Marketing
- AICR (Metametrics)
- Shop Direct Group (Indicia)
- Marie Curie Cancer Care FORT (Wood For Trees)
- Virgin Atlantic Airways (Rapp)
Outstanding Data-Focused Agency
- tree London
Outstanding Data Provider – B2B
- Intelligent Data Services
- Bureau van Dijk
Outstanding Data Provider – B2C
- Callcredit Marketing Solutions (featuring The Trading Floor)
- The Data Partnership
Innovation in Data Quality for Marketing
- AICR Data Cleansing (CCR Data)
- Marie Curie Cancer Care NAPSAC (Wood For Trees)
Innovation in Database Marketing Software
- Budget / Contact / Campaign Calculus (TCP Marketing Solutions)
- Neolane Conversation Marketing Platform (Neolane)
- Campaign Commander Enterprise Edition (Emailvision)
- Local Direct Marketing System – LDMS (The Purple Agency)
Innovation in Direct Mail Marketing – B2C
- BT (Planning-inc)
- Homebase (Model Citizens)
- Blue Cross (Wood For Trees)
Innovation in Email Marketing – B2C
- Flight Centre UK (The Purple Agency)
- Diageo (EHS4D)
- Shop Direct Group (Indicia)
- Argos (Planning-inc)
Innovation in Multichannel Marketing – B2B
- Planet Retail
- Tree London
Innovation in Multichannel Marketing – B2C
- 02 Telefonica (Tree London)
- Aviva (20:20 Dialogue)
Outstanding Marketing Services Provider
- The Purple Agency
- Wood For Trees
- GB Group
The event will once more bring together database marketers, agencies, MSPs, software & solutions providers, client companies and thought-leaders to recognise and celebrate excellence in the UK database marketing industry.
14 June 2013: Cloud-based marketing software platform provider Marketo has announced the availability of the Marketo Customer Engagement engine, which it claims is the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to the right person at the right time.
13 Jun 2013: Kognitio and Celebrus Technologies marke the anniversary of a strategic collaboration that provides one of the largest global manufacturers in the world with an innovative solution for digital marketing analytics.
12 Jun 2013: The Institute of Direct and Digital Marketing has revealed that student teams from the University of Northumbria and University of Central Lancashire have made it to the top three in the prestigious IDM Student Marketing Competition 2013
7 Jun 2013: Salesforce.com, the world’s biggest CRM platform, has announced an agreement to acquire ExactTarget, the leading cloud marketing platform for around $2.5 bn.
7 Jun 2013: Whisbi, the lead management technology provider, has launches a new product designed to monetise Facebook.
6 Jun 2013: Database Marketing Award-winning customer engagement agency Indicia has expanded with the opening of a new London office.
5 Jun 2013: The London School of Marketing has announced a formal partnership with the Digital Marketing Institute.
1 Jun 2013: Experian insight reveals the location and characteristics of the UK’s growing number of single person households
22 May 2013: – D&B, the world's leading source of commercial information and insight on businesses, had made D&B360 available for Oracle CRM On Demand, Oracle's Siebel CRM, Microsoft Dynamics CRM and SAP CRM.
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.