£60k data marketing bursary open to UK charities
21 May 2012: Data marketing company The REaD Group has launched its second Charity Data Bursary offering the UK's charity marketers access to a total bursary fund of some £60,000 that will be split into two individual awards to appeal to both large and smaller charities. The company says the fund demonstrates its commitment to helping marketers working in the voluntary sector to maximise their fundraising revenue.
A bursary value of £50,000 has been ear-marked for charities with an annual income of £10m or more while £10,000 has been set aside for charities with an annual income of less than £10m.
Applications are invited from all UK charities with the judging criteria including the quality of the response, the likely value to the charity in terms of fundraising, the charity need, the size of the database and current status ofthe applicant's data management activity and the infrastructure within the charity – and whether it has the ability and senior management buy-in and existing resource to successfully implement a project of this nature.
“British charities lead the world when it comes to effective fundraising however, current economic and environmental pressures mean that charities and voluntary organisations need to be even more efficient," said Mark Roy, CEO of The REaD Group and Chair of the Direct Marketing Association’s Data Council. "At The REaD Group, we want to invest in helping the UK’s leading charities to implement effective, sensitive and responsible direct marketing campaigns through our Charity Data Bursary.”
For more information and to enter, visit the The REaD Group’s dedicated charity page. The closing date for entries is Friday 22nd June 2012
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