eCircle launches fashion & beauty leadgen site
12 Jun 2012: Teradata-owned eCircle, Europe’s biggest supplier of online marketing services, has launched Glamourexclusive.com, a new lead generation website designed to provide fashion and beauty brands with highly targeted prospects.
Glamourexclusive.com offers fashion and beauty brands the opportunity to create bespoke lead generation campaigns by sponsoring profiling questions on the site. To attract consumers and encourage them to opt-in to receive branded communications and offers, the site features a range of exclusive contentand allows visitors to enter high value competitions and promotions.
The site is non-incentivised to assure sponsors of high quality fully opted-in leads from consumers who have explicitly stated their interest in the selected product or service. It is also performance based, so that companies only pay for those leads that have fulfilled the required attributes when completing the form. Newsletters, blogs, paid search and social media networks will be used to drive traffic to the site.
eCircle offers a range of support services to help companies maximise the volume of leads generated and the performance of their subsequent marketing campaigns.
Samina Courtin, UK & International Publisher Development at TradeDoubler, said: "Glamourexclusive.com is an exciting new site we have working with us here at TradeDoubler. We are constantly on the lookout for sites that offer users more through blogs, content, advice, competitions and offers. Our clients want to be associated with fresh, sassy, sticky content that can be shared easily through social media. This is exactly what Glamourexclusive.com delivers and makes it stands out from the crowd. We look forward to getting some of our top brands integrated.”
Mark Ash, Media Director UK at eCircle added: “No other lead generation service can guarantee the targeted and high quality leads that Glamourexclusive.com can offer. Designed specifically for the fashion and beauty market, the unique and relevant content ensures that companies are only communicating with a highly engaged audience who are actively seeking information and offers about their products. Our innovative email technology, expertise and experience means we can support our clients all the way through the customer life-cycle, from lead generation and customer acquisition to post-sale CRM communications.”
Glamourexclusive.com will complement eCircle’s existing portfolio of online lead generation websites including MyTestDrive.co.uk, SpoilMeNow.co.uk, BestBuyMoney.co.uk and WinGreatPrizes.co.uk.
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