Targeting platform nugg.ad launches Data Days event
6 Jul 2012: Europe’s largest targeting platform, nugg.ad, a subsidiary of Deutsche Post DHL, has announced the first in a series of 'Data Days' for autumn of this year in Berlin on 1st and 2nd October. The focus will be on the fascination with big data, algorithms and innovation.
The company says Data Days 2012 is intended to "herald the start of a critical discussion on relevance, data protection and their consequences for our digital society".
The conference will also see the launch of nugg.ad's new business incubator program to drive innovation and promote creativity within the data sector.
“The internet has always been a data-driven medium and data handling has always been nugg.ad’s core business”, says Stephan Noller, CEO of nugg.ad. “Data Days are not so much about advertising as about providing relevant services, aimed at the development of users confident with the use of his data. We look forward to hearing from high calibre international speakers on many new and creative ideas.”
The Data Conference on 1st October will feature high-calibre international speakers tackling diverse topics ranging from Relevance and Innovation, to Data and Privacy. The over-riding theory is that data is not only key for the advertising industry, but also changes the wider world. These changes will bring numerous challenges and opportunities for civil society.
On the second Data Day, 2nd October, nugg.ad will offer start-ups and creative minds the opportunity to present their data business ideas in the context of a start-up competition, the “Data Pioneers”. If the data business idea fits in within the nugg.ad eco-system, the start-up company will be commissioned with the development of beneficial services that are relevant to the nugg.ad profile. The winners will have an opportunity to draw on nugg.ad’s expertise and will also have the nugg.ad infrastructure available to them. They will be given more than just financing, in the form of a permanent incubator program.
Further details on the programme, speakers and advertising possibilities can be found at www.data-days.com
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.
7 May 2030: Maileva, a European leader in hybrid direct-mail solutions, and Selectabase, a supplier of marketing data, have joined forces to offer marketers what they call "a unique, easy-to-use and cost-effective direct-marketing solution".
7 May 2013: Really Simple Systems, one of the world’s largest providers of hosted CRM systems, has announced availability of an interface to Sage One – Sage's online accounting system.
15 Apr 2013: Following the launch of the Smartdepart suppression file last month, data and targeting specialist Wilmington Millennium has now launched Smartlink, a new goneaway database for direct marketers.
15 Apr 2013: Celebrus Technologies has deepened its partnership with Teradata through its new ability to feed individual-level digital channel data directly into Teradata Real-Time Interaction Manager.
15 Apr 2013: Data8, the data enrichment specialist, has added to its suite of real time data validation applications with the introduction of bank account validation.
15 Apr 2013: The consolidated revenue of Weborama, the European leader in the management, distribution and tracking of targeted online advertising, grew by 5% in the first quarter of 2013.
5 Apr 2013: Kwik-Fit Group has appointed customer engagement agency Lateral to handle the automotive company’s customer eCRM programme.
5 Apr 2013: It is predicted that, over the next year, the human race will produce 4 Zetabytes of new data, which represents about 1 quintillion new objects. Are marketers ready for this deluge and is it an opportunity or a threat, asks the IDM?