6 Jul 2012: Maximizer Software has today announced the availability of the latest version of its CRM software, optimised for mobile devices. Maximizer CRM 12 Summer 2012 is available throughout the EMEA region immeditely and now has an optimised interface for the iPad and other web-enabled tablets and smartphones, and is focused on ease of use for the CRM user on the move.

This new release has over 180 new features and enhancements, many of them in response to requests from Maximizer customers to make the system even more accessible, intuitive and easier to use. It also helps real understanding of customers’ needs and gives companies the business agility to deliver the best possible products and services.

“CRM 12 Summer 2012 is a major advance that will help organisations take their CRM system mobile," said Mike Richardson, Managing Director of Maximizer Software – EMEA. "Its richly featured CRM capability, including sales, marketing and service modules, together with flexible deployment options for cloud or on-premise, as well as web and mobile access, extends the value of CRM to the mobile user. This mixed-mode capability means people can seamlessly access crucial customer information, monitor new business opportunities and capture sales leads more easily – without compromising on functionality or performance. And service issues can be resolved quickly and effectively, delivering a positive customer experience and promoting customer loyalty.”

“We have also taken account of the growing trend towards BYOD (Bring Your Own Device) where people use the same mobile for personal use as well as corporate applications. CRM 12 Summer 2012 is equally as intuitive and powerful on popular smartphones and tablets, as over the web or on the desktop. A prime consideration is that managers and staff need never be disconnected from vital information held within their CRM and associated corporate systems – nor out of touch with customer wants and issues.”

CRM 12 Summer 2012 new functionality includes:

• Optimised interfaces for leading smart phones and popular tablet computers, such as the iPad, Blackberry or Android™ giving today’s increasingly mobile sales teams improved access, anytime, anywhere.

• Nimble search and one-touch connectivity via email and voice to enhance mobile CRM performance.

• A new customer timeline concentrates all interactions between an organisation and its customers in one place. So a complete history of communications including key documents, email threads, sales history and service issues can be viewed or accessed and saved directly from Outlook contacts in Maximizer.

• New built-in dashboards provide customised views for sales account managers, marketing executives and customer support. Clear, compelling graphics make it easy to monitor performance indicators and pick out areas requiring further analysis. Users can drill down instantly with a single click.

• Web capture lead forms to qualify inbound sales leads and pull out key contact details, sending them directly to the sales team, helping to eliminate leakage and track follow-ups.

“CRM 12 Summer 2012 combines  Maximizer’s already well-established functionality such as its social networking extension through LinkedIn, integration with SharePoint and iCalendar, with remarkable accessibility, whether via smart phones, iPad, or logging on via Microsoft Internet Explorer, Mozilla Firefox, or other browsers, putting Maximizer at the forefront of CRM solutions in the EMEA marketplace,” Richardson concluded. “We anticipate great interest from businesses looking to grow and flourish during one of the most economically challenging periods of recent times.”