19 Jul 2012: Media and marketing event mediaPro is to be merged with the forthcoming Cross Media event following the purchase of mediaPro by Informa Exhibitions. Cross Media 2012 will run from 3-4 September 2012 at the Business Design Centre, Islington.

The free-to-attend multichannel event features six seminar theatres, over 70 speakers and more than 80 exhibitors.

Nick Craig Waller, Event Director for Cross Media 2012, commented: "mediaPro is a well-known event brand for the media and marketing community, and we are delighted to be able to integrate it within Cross Media 2012 this year as it will enhance the educational content that we can offer visitors from the marketing community. Cross Media 2012 in its inaugural year has already attracted wide spread industry support, and pre-registration figures reflect the importance of a confex style event. The agency, marketing, publishing and creative visitor audiences that have gravitated to mediaPro since its launch will find all the guidance and inspiration they need at Cross Media 2012 - it's a perfect fit."

The acquisition of mediaPro is limited to the brand assets and intellectual property. No personnel will move to Informa Group.