CoreMotives acquisition by Silverpop boosts Microsoft CRM credentials
8 Aug 2012: Silverpop has strengthened its commitment to helping Microsoft Dynamics CRM users enhance their digital marketing efforts by integrating the system with its own Engage platform through the acquisition of marketing automation solution provider CoreMotives.
CoreMotives operates completely within Microsoft Dynamics CRM to deliver what Silverpop says is “an unprecedented scale, unique expertise and a market defining vision” to more than two million Microsoft Dynamics CRM users worldwide.
“There are now more than 2 million marketers worldwide who trust Microsoft Dynamics CRM to help them develop deeper relationships with their customers and prospects and Silverpop now offers the most comprehensive set of marketing automation tools to help them do that more efficiently,” said Will Schnabel, Senior Vice President of Global Business Development for Silverpop. “For marketers who prefer to develop their campaigns within the Microsoft Dynamics CRM user interface, CoreMotives is the perfect solution. And marketers who want to take advantage of some of the features that are only available on Silverpop Engage can now benefit from our seamless integration with Microsoft Dynamics CRM.”
The on-demand, SaaS application operates within the Windows Azure cloud, meaning no installation or maintenance is required. As it runs within the Microsoft Dynamics CRM application itself, marketers can execute their campaigns without having to learn a new user interface. CoreMotives was founded in 2009 and has grown quickly to serve 900 accounts in 34 countries, making it an early leader in the rapidly growing Microsoft Dynamics CRM marketplace. Some of the companies using CoreMotives include Barclays Bank, Experlogix, Outsourcery and Weight Watchers.
In addition to its CoreMotives offering, Silverpop has integrated Microsoft Dynamics CRM into its Engage digital marketing platform, offering marketers with large databases, more sophisticated marketing automation and higher email volumes a powerful pre-built solution.
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