The Data Partnership: insight, clarity & delivery
13 Aug 2012: With high quality, up to date, accurate data at the heart of what all database marketers do, there’s nothing quite as reassuring as a data provider that has a proven track record of being able to deliver for you first time, every time: step forward The Data Partnership.
Their unique approach to delivering fully opted-in, lead generation datasets for creative upsell and marketing campaigns means that, rather than just providing and selling standard data selections which are used over and over again in the industry, they always look for new ways of adding extra value and enhancing the performance of their data. A prime example is how the Suffolk-based company uniquely compare one database against another to create highly bespoke, targeted and receptive, prospect lists. These tailored client and sector-specific databases form the foundation for executing highly targeted and responsive direct on and offline campaigns.
Our Survey Said…
Consumer lifestyle surveys are proven to help clients build valuable, bespoke datasets of likely purchasers that have shown a definite interest a company’s chosen products or services. The Data Partnership are holders of one of the largest telephone lifestyle surveys in the country and their online lifestyle survey service generates around 20,000 completed surveys per month. Call centres based in the Philippines and South Asia also complete in excess of 100,000 surveys per month.
The company is therefore able to share resources and quickly collate and turnaround of high performing feeds, promising effective lead generation campaigns within 24 hours’ notice. In addition, the charity-specific lifestyle surveys that exclusively target prospective charitable donors are very productive in these straightened times. By judicious splitting and segmenting of lifestyle surveys into appropriate sectors, the firm claim to improve targeting even further and thus gain higher response rates than is reasonably expected from the charity sector currently.
Budget data solutions
The unique ‘2nd Use Data Service’ was the industry’s first austerity data product, providing B2C companies with the opportunity to buy highly responsive, opted-in, fresh customer information on a shoe-string budget. Their Bespoke Lead Generation service offers a range of pricing options dependent upon clients’ budgetary requirements and the level of qualification needed, with the capability to take calls to the point of sale if required. Meanwhile, the company provides a comprehensive array of database bureau services, including data cleansing, profiling and appending as well as email marketing and market research. They generate a huge amount of connecting calls per month and also undertake a detailed analysis of third party datasets use that data to find similarly matched consumers, providing the client with over 100 different variables to select and target.
As for email marketing, the bespoke email platform is tried and tested with blue chip and premium brands alike and they have good relations with the biggest global ISPs to ensure the highest deliverability of clients’ campaigns. In addition, the in-depth reporting facility lets clients track the success of a campaign with microscopic attention to detail, with detailed analysis of delivery, click and response rates, all compiled into useable demographics that are shown to test, measure and improve campaigns.
Market research is another area of expertise, with rows of polite tele-callers available at any one time available for immediate market research. In addition to the insight, they can also supply the targeted data to maximise response rates and improve efficiencies. There is also an extranet system where live data can be uploaded as the consumer answers questions. At www.datapartnership.com, the virtue of upholding the highest quality standards on behalf of their clients is paramount.
They also offer a full service of free data checking on all client data-sets to pinpoint inaccuracies in order to prevent them wasting resources contacting problem records. Every response to client questions are logged online and can be forwarded and tracked within hours of collection. Leads generated are verified by Quality Assurance teams.
A Unique approach
The company mantra of “We take on the risk so our clients don’t have to” is clear to see and demonstrated by their decade in business and testified further by an impressive client list.
“The question we ask our data buyers is… How many leads do you want?” says Victoria Pooley, co-founder of the firm, “and we charge per lead, so in effect, this means we negate the liability of risk on behalf of our customers. We have faith in the high quality of our customer service and belief in the experience and expertise of our agents to know that we can price data at a level and quality, which is not only competitive but often significantly cheaper than our competitors can offer, plus you get the service we offer, as standard” n
14 Aug 2012: Is your CRM platform holding you back? Upgrade with MarketDeveloper, the hosted, multichannel CRM solution that combines class-leading marketing tools with strong sales and service functionality.
Known to many as the man that made the Mortascreen deceased suppression file ubiquitous, Leeds direct marketing guru Martin Smith has a lot more strings to his bow, as Antony Begley found out.
Steve Day and Mike Fox of UKChanges discuss their journey in data, from being in Oasis to leading the online data cleansing and suppression agenda from the front.