Paddy Power names BSkyB veteran Russell as Insight Director
17 August 2012: Paddy Power has announced two senior appointments to its marketing team as it continues to develop and strengthen its global marketing capability, including Danny Russell joins as Insight Director. Robin Auld also joins as Brand Director and both will start with the company on 15 October and will report to Paddy Power’s Marketing Director, Christian Woolfenden.
Russell was previously Marketing Strategy Director for BSkyB where he was responsible for all market, consumer and content research, as well as competitor intelligence, customer engagement, insight, and segment strategy. Prior to that he was Planning Manager for British Airways, having also held marketing research roles for Boots Healthcare International and Kraft Jacob Suchard.
Commenting on the hires, Christian Woolfenden, Paddy Power’s Marketing Director, said: “Danny and Robin are hugely experienced, innovative and creative individuals with outstanding track records in a variety of different companies, brands and sectors. These are exciting times for the Paddy Power brand as we enter new markets and continue to develop in our existing markets. We now have an exceptional and expanding team that is capable of building on the unique, entertaining and extremely effective campaigns that we have become known for.”
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