20 Aug 2012: Digital intelligence specialist Webtrends has today announced new updates to the social measurement capabilities of its Analytics On Demand product, as well as the availability of what it describes as “comprehensive Social Measurement Solutions”. These solutions combine Webtrends technologies with social strategy, implementation, analysis and optimisation expertise to enable marketers to quickly and simply achieve success in the increasingly critical discipline of social marketing.

“Our new social measurement solutions were designed and built specifically with the social marketer’s challenges in mind,” said Steve Earl, Director of Product Marketing, Analytics, Webtrends. “Increasingly, marketers are focusing on social channels, particularly Facebook, Twitter and YouTube, to meaningfully and profitably engage with customers. Measuring engagement and understanding social marketing success in the context of other digital channels has been extremely challenging for marketers. Our solutions address those needs.”

Webtrends’ Analytics On Demand is a unified platform for digital measurement which provides detailed measurement, intuitive dashboards and out-of-the-box reporting for social, mobile and site. With today’s announcement, existing Facebook reporting from Webtrends has been enhanced to include insight into the nature, influence and success of Facebook Page posts. In addition, the capability to measure engagement and success of YouTube and Twitter channels is now available.

New YouTube measurement capabilities provide an inight into customer engagement, content viewership and campaign performance – whether videos are hosted on YouTube or embedded on a brand’s website. And with the addition of Twitter measurement, marketers can now better understand what content inspires engagement, what doesn’t, and which tactics could be repeated or amplified to inspire new and existing customers.

Facebook Measurement and Social Measurement solutions (bundled Facebook, Twitter and YouTube measurement) are currently available for licensing to new and existing Analytics On Demand customers at extra cost to their base subscriptions.

For more information about the Webtrends Social Measurement Solutions, visit here.