29 Aug 2012: The REaD Group has launch the Management Changes File, a new B2B solution from the creators of the Business Suppression File which identifies senior management level contacts from FTSE 500 companies that have recently left their current employer.

The Management Changes File tackles the issue of increased B2B data decay which occurs during periods of recession as a result of redundancies and internal restructuring,” said Marc Stares, Head of B2B at The REaD Group.  “Tailored to the needs of B2B marketers and sales teams, the Management Changes File updates only senior management moves, the level at which sales engagement actually happens. While consumer-facing businesses may experience a general drop in sales and revenue owing to the volatility of the market, their consumer data is largely unaffected.  In contrast, the immediate knock on effect for companies in the B2B space is a decline in the quality and accuracy of their data because of increased redundancies or internal restructuring.  This slows down sales and marketing teams and affects the bottom line.

“Appending business demographics and key variables to the database will give you a greater understanding of your customers and a basis upon which to find more.”