New deal turbo charges home shopping data
3 Sep 2012: Abacus has partnered with Equifax to implement an enhanced Single Customer View (SCV) on the Abacus data pool which enables it to link transactions of consumers after they move house.
This has been applied retrospectively to achieve a more complete purchase history for individuals that have moved once or multiple times.The overall Abacus universe of regular home shopping buyers and recent transactions is now linked with historic purchases to provide greater depth of data, with improved accuracy.
This will play an immediate role in predicting buyer behaviour in prospecting models for all home shopping merchandise categories. Improved targeting is particularly significant in the consumer segment of younger and more affluent home shoppers. Consumers aged 35-54 tend to move most often due to life changes, for example, having children or career development. The improved data also enhances customer database selections, as transactional information associated at customers’ former addresses can be used.
Abacus Country Director, Lara Bonney, commented: “Abacus constantly searches for ways to add value for members and recognises that marketers demand better and cleaner data. This upgrade demonstrates Abacus’ commitment to providing high quality, performing data and will become standard at no extra cost to customers. We look forward to seeing the outcome in future campaign results”.
14 June 2013: Cloud-based marketing software platform provider Marketo has announced the availability of the Marketo Customer Engagement engine, which it claims is the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to the right person at the right time.
13 Jun 2013: Kognitio and Celebrus Technologies marke the anniversary of a strategic collaboration that provides one of the largest global manufacturers in the world with an innovative solution for digital marketing analytics.
12 Jun 2013: The Institute of Direct and Digital Marketing has revealed that student teams from the University of Northumbria and University of Central Lancashire have made it to the top three in the prestigious IDM Student Marketing Competition 2013
7 Jun 2013: Salesforce.com, the world’s biggest CRM platform, has announced an agreement to acquire ExactTarget, the leading cloud marketing platform for around $2.5 bn.
7 Jun 2013: Whisbi, the lead management technology provider, has launches a new product designed to monetise Facebook.
6 Jun 2013: Database Marketing Award-winning customer engagement agency Indicia has expanded with the opening of a new London office.
5 Jun 2013: The London School of Marketing has announced a formal partnership with the Digital Marketing Institute.
1 Jun 2013: Experian insight reveals the location and characteristics of the UK’s growing number of single person households
22 May 2013: – D&B, the world's leading source of commercial information and insight on businesses, had made D&B360 available for Oracle CRM On Demand, Oracle's Siebel CRM, Microsoft Dynamics CRM and SAP CRM.
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.