The Jewel Hut drives online revenue with behavioural email
3 Sep 2012: The Jewel Hut, which sells luxury online jewellery from brands including Pandora, DKNY and Swarovski, is working with RedEye, the specialist in email and website optimisation, to develop a new email marketing strategy to produce relevant and valuable customer communication.
The strategic behavioural email programmes will focus on increasing online sales through sending online users highly relevant information based on their own online actions. RedEye is helping The Jewel Hut produce an engaging welcome programme to build rapport with new customers, and produce targeted browser abandonment and basket abandonment programmes to maximise email relevance.
Utilising RedEye’s expertise in digital data to produce engaging email communication, The Jewel Hut is confident that the new programmes will help build its already successful online business.
Richard Finch, Head of Ecommerce at The Jewel Hut, said: “We make it a priority to bring quality jewellery to the internet, and it’s important to us that any communication we send to users does the same. We wanted an email strategy that would promote our brand values and help us enhance the online shopping experience.”
Katie Traynier, Marketing Manager at RedEye, added: “At RedEye we always focus on our clients’ customers. We pride ourselves on producing quality communication that helps our clients build their online brand as well as build their revenue. The Jewel Hut sells brands that are very well known to us and we are very much looking forward to helping the company produce a successful email strategy.”
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