Newsweaver achieves ISO 27001 security certification
4 Sep 2012: Newsweaver, the email marketing software provider, has announced that it has achieved the internationally recognised ISO 27001 security certification. The company has confirmed that its Information Security Management System (ISMS) has been certified to the ISO 27001:2005 Information Security Standard. This announcement makes Newsweaver one of the only Email Service Providers in Europe to have achieved this prestigious certification.
Sean Griffin, Newsweaver’s Chief Technology Officer, stated: “Newsweaver has always been committed to the protection of customer data. By attaining this standard we have demonstrated the level of importance we place on security and our continued dedication to ensuring the highest levels of security are always maintained”.
To achieve the standard Newsweaver identified any potential risks to their information security and developed, and continue to develop, measures to ensure that these risks are addressed and neutralised. The announcement comes after a detailed and thorough audit process conducted by accredited external, independent auditor, Certification Europe. The objective of the standard itself is to provide a model for establishing, implementing, operating, monitoring, reviewing, maintaining, and improving an Information Security Management System.
Newsweaver founder and CEO Andrew O’Shaughnessy said: “Data security is of paramount importance both to us and to our customers. Attaining the highest security accreditation, the ISO 27001, is a fantastic achievement for Newsweaver and shows our continued commitment to security and data protection.”
Marketo engine automates content allocation
14 June 2013: Cloud-based marketing software platform provider Marketo has announced the availability of the Marketo Customer Engagement engine, which it claims is the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to the right person at the right time.
Celebrus and Kognitio digital analytics project partnership hits milestone
13 Jun 2013: Kognitio and Celebrus Technologies marke the anniversary of a strategic collaboration that provides one of the largest global manufacturers in the world with an innovative solution for digital marketing analytics.
IDM Student Marketing Competition 2013 Finalists revealed
12 Jun 2013: The Institute of Direct and Digital Marketing has revealed that student teams from the University of Northumbria and University of Central Lancashire have made it to the top three in the prestigious IDM Student Marketing Competition 2013
Salesforce snaps up ExactTarget
7 Jun 2013: Salesforce.com, the world’s biggest CRM platform, has announced an agreement to acquire ExactTarget, the leading cloud marketing platform for around $2.5 bn.
Whisbi launches Facebook monetising tool
7 Jun 2013: Whisbi, the lead management technology provider, has launches a new product designed to monetise Facebook.
Indicia expands with new London office
6 Jun 2013: Database Marketing Award-winning customer engagement agency Indicia has expanded with the opening of a new London office.
London School of Marketing deepens digital marketing commitment
5 Jun 2013: The London School of Marketing has announced a formal partnership with the Digital Marketing Institute.
Experian data reveals singleton capitals of Britain
1 Jun 2013: Experian insight reveals the location and characteristics of the UK’s growing number of single person households
D&B service to unlock hidden value in CRM systems
22 May 2013: – D&B, the world's leading source of commercial information and insight on businesses, had made D&B360 available for Oracle CRM On Demand, Oracle's Siebel CRM, Microsoft Dynamics CRM and SAP CRM.
Profiling the Industry: Part 3
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
Ageas names Hanson Marketing Director for RIAS and Castle Cover
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
BSkyB extends CRM deal with Comet
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
Experian launches online credit services and marketing portal
21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.
Metametrics thinks big with Vass apppointment
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
Institute of Fundraising Insight Awards shortlist unveiled
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
GHD gets straight to the point with Celebrus granular data
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.




