Talking Numbers veteran joins Adroit
17 Sep 2012: Adroit Data & Insight continues to expand the strength of its offering with the appointment of Lee Thelwall as head of its Data Management section which offers data processing and cleansing capabilities to its growing client base. Thelwall previously developed this area for Talking Numbers and has over 15 years' experience in delivering data and campaigns for blue-chip clients.
Nigel Magson, Managing Director of Adroit, commented: "It's great to have someone of Lee's experience and capability on board for Adroit. Good data management and data accuracy is the basis for all great insight and delivering successful campaigns. It isn't about just pressing buttons, you need to review data and its origins prior to processing, and adjust accordingly to get the best results. Lee is so knowledgeable in this area. We are now looking forward to offering intelligent data management to our clients."
The company uses The Software Bureau product Cygnus. David Murray, Sales Director of The Software Bureau, added: "Lee is one of the best operators of Cygnus in the UK, and supported the product's development over many years. We are delighted to welcome Adroit as a client and user of the product."
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