IDM announces strategic partnership with Smart Insights
17 Sep 2012: The Institute of Direct and Digital Marketing (IDM) has announced a strategic collaboration with Smart Insights, the brainchild of internationally renowned digital guru Dr Dave Chaffey Hon F IDM. With immediate effect, Smart Insights will be the IDM 's official content partner providing best practice through digital marketing guides and templates, while the Institute, in turn, is the official marketing skills training and qualifications partner for Smart Insights.
IDM Marketing Director Lisa Turner F IDM said: "We're extremely pleased to announce this collaboration between the two organisations. Smart Insights' expert resources both amplify and perfectly complement the IDM's training and qualifications offering, by providing the very latest digital marketing insights to marketers with even greater depth and breadth."
Dave Chaffey Hon F IDM, CEO of Smart Insights, commented: "Our guidance focuses on practical, actionable advice that businesses apply to get better results from the fantastic marketing opportunities available from digital marketing. Having worked with the IDM for many years as a trainer, tutor and examiner, I know the IDM approach to qualifications and training offers a similarly practical way for marketers to enhance their knowledge or get accreditation for their digital marketing skills."
The first public event arising from the partnership will be an IDM Knowledge & Networking event in central London on 27 September covering 'The new digital marketing trends that matter', a theme which will also run through a series of Smart Insights blog posts on the IDM website. Chaffey will be speaking alongside PR Smith, co-author of his bestselling book, Emarketing Excellence: Planning and Optimizing your Digital Marketing, now in its fourth edition.
Chaffey has worked with the IDM since 2004 when the Institute developed the world's first qualifications in digital marketing. In addition to the new strategic partnership, he continues to be actively involved in the development and delivery of IDM qualifications as an examiner, tutor and advisor.
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