17 Sep 12: Mobile phone giant Everything Everywhere has signed up to use Callcredit Information Group’s email appending service to enhance its marketing database. The company, which operates under the Orange and T-Mobile brands, has also tasked Callcredit with managing customer opt-outs and bounce-backs, ensuring that all email address data provided to Everything Everywhere is accurate and fully consented.

The append service is supported by Callcredit’s flagship Define database, which is the largest and most accurate database of its kind, containing records on 43 million UK consumers and 24 million email addresses.

Jo Lung, Senior Decisioning Manager at Everything Everywhere, said: “We are always on the look-out for new ways of reaching out to our customers, and for many people email is their preferred channel. We were very impressed with the breadth and depth of Callcredit’s data and the consistently high match rates that they achieve, ensuring we receive real value for money from our marketing investment.”

Chris McDonald, Managing Director of Data Solutions at Callcredit Information Group, said: “Channel appending is an effective way of enhancing a marketing database, opening up new ways for businesses to communicate with their customers through their preferred channel whether that is email, SMS, phone or direct mail which in turn can promote customer loyalty and retention. This is particularly vital in a sector as competitive as mobile telecoms, where customer turnover is relatively high.

We are delighted that Everything Everywhere has been able to benefit from our unrivalled match rates and the insight that Define can provide.”