StrongMail publishes new ESP guide
21 Sep 2012: StrongMail, the leading email marketing and cross-channel marketing solutions provider, has published a new email marketing resource - ‘The Ultimate Guide to Choosing Your Next Email Service Provider’ - a free whitepaper providing detailed guidance, strategies and sample questions to help enterprise marketers evaluate and select the ideal Email Service Provider (ESP) partner for their unique business needs and marketing objectives.
This whitepaper was designed to help brands create a customised RFP that will enable them to identify the nuances between ESPs and how those differences can be effectively leveraged to increase programme performance and sophistication. StrongMail says the guide will help enterprises move beyond a cookie-cutter analysis and gain the perspective, structure and strategies necessary to make the right selection for them.
Key Topics covered include:
- How to properly prepare for the RFP process
- Factors for accommodating cross-channel lifecycle marketing
- The anatomy of an effective ESP RFP
- Sample questions for developing an RFP that will achieve specific business goals
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