Direct marketing specialist expands into ecommerce
26 Sep 2012: Nova Direct, the West Sussex direct marketing business, is expanding into the e-commerce solutions market. Historically, the company’s core business has been printing and distributing marketing materials to consumers and business databases and it will continue to offer these services, particularly in the retail and travel industries where it has extensive experience.
Led by MD Andy Fry, Nova direct says it has developed a concept designed to provide stock storage and distribution support for companies of all sizes. From their 30,000 sq foot warehouse in West Sussex, the business will use its experience and facilities to support other firms in their efforts to achieve their own expansion plans. The flexible storage space will allow clients to utilise increased volume to meet seasonal demands, for example.
Nova Direct’s solutions will include order processing, pick and pack, fulfilment of single orders, consignments or pallets, database management, marketing support and direct mail.
Fry commented: “E-commerce is growing at such a phenomenal rate and is estimated to increase by 2,000% over the next 10 years as more and more people shop online. However, I know from my own experience that expansion can be limited by available capacity. Our services will remove the need for significant capital outlay on premises and staff which will allow companies to expand with limited up-front investment.”
Nova Direct Mail will launch the new e-commerce solutions side of the business at the E-Commerce Expo in London at Earls Court on October 2nd and 3rd.
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.
7 May 2030: Maileva, a European leader in hybrid direct-mail solutions, and Selectabase, a supplier of marketing data, have joined forces to offer marketers what they call "a unique, easy-to-use and cost-effective direct-marketing solution".
7 May 2013: Really Simple Systems, one of the world’s largest providers of hosted CRM systems, has announced availability of an interface to Sage One – Sage's online accounting system.
15 Apr 2013: Following the launch of the Smartdepart suppression file last month, data and targeting specialist Wilmington Millennium has now launched Smartlink, a new goneaway database for direct marketers.
15 Apr 2013: Celebrus Technologies has deepened its partnership with Teradata through its new ability to feed individual-level digital channel data directly into Teradata Real-Time Interaction Manager.
15 Apr 2013: Data8, the data enrichment specialist, has added to its suite of real time data validation applications with the introduction of bank account validation.
15 Apr 2013: The consolidated revenue of Weborama, the European leader in the management, distribution and tracking of targeted online advertising, grew by 5% in the first quarter of 2013.
5 Apr 2013: Kwik-Fit Group has appointed customer engagement agency Lateral to handle the automotive company’s customer eCRM programme.
5 Apr 2013: It is predicted that, over the next year, the human race will produce 4 Zetabytes of new data, which represents about 1 quintillion new objects. Are marketers ready for this deluge and is it an opportunity or a threat, asks the IDM?
5 Apr 2012: Weborama, the European leader in technology and data for online advertising, have lured Frederic Grelier from Acxiom to become the company's new Head of Data.
4 Apr 2013: DataSalon's MasterVision service is now enabled for use on the iPad, to support those users who need to access their complete single customer view on the move.
25 Mar 2013: CACI has released the latest version of Acorn, calling it the most up to date consumer segmentation for the UK.
25 Mar 2013: Brands are moving rapidly towards offering customers a personalised digital marketing experience, and are motivated to do so by expectations of improving loyalty and a swift ROI.