Haygarth appoints Cacheux as Head of Digital and Direct
10 Oct 2012: Haygarth, the independent marketing agency, has appointed Benoit Cacheux as Head of Digital and Direct. Cacheux joins from Omnicom’s Organic Inc, where he headed up the London office as Executive Director, and he will be responsible for boosting the agency’s full-service digital and direct offering which includes web and mobile design, digital media planning and buying, social media, search marketing and advanced analytics.
He brings 12 years of digital and senior management experience to the agency, with his expertise spanning digital advertising, eCRM, e-commerce, social media, content optimisation, SEO and noise monitoring.
Past roles Client Services Director at Publicis Modem, leading key global and UK accounts such as LG, Nestle, COI, Renault, Pernod Ricard and Zurich Insurance. Earlier in his career Cacheux worked client-side at InterContinental Hotels and at digital agencies AKQA, Modern Media and Grey Interactive.
Sophie Daranyi, Chief Executive at Haygarth, commented: “Benoit’s appointment is a fantastic boost to our digital and direct business offering. Having someone with his expertise and impressive track record heading up the department will bring substantial benefits to our clients and to the rest of the team. We’re delighted to have him on board.”
Benoit Cacheux, head of digital and direct, Haygarth, said: “Haygarth was a natural choice for my next challenge. It has stood its ground as an independent for 28 years and, again and again, I am impressed with the work that comes out of the agency. I look forward to bringing my experience to a talented team.”
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