Emailvision acquires smartFOCUS
14 Jun 2011: Emailvision has completed the acquisition of Bristol-based multi-channel marketing and customer intelligence software provider smartFOCUS Group PLC. The acquisition strengthens Emailvision’s position as the worldwide leader of on-demand software for email, mobile and social campaign management.
Nick Heys, Chief Executive Officer of Emailvision, said, “Both Emailvision and smartFOCUS have a mission to help marketers build more profitable relationships with their customers. The combined global operations, talent, and products open up new marketing opportunities for all of our clients. Our clients will now have the best of both worlds by bringing together campaign management software for email, mobile and social marketing with powerful customer intelligence from smartFOCUS.”
Chris Gater, Chairman of the Board for smartFOCUS said, “Having built smartFOCUS into one of the world’s leading customer intelligence software companies, the board of directors and I unanimously approved the offer from Emailvision because it represents great value to shareholders and a great future for the company. We believe that Emailvision has the right vision, global operations, and team needed to take smartFOCUS to the next level.”
The combined organisation now includes 600 employees with Emailvision retaining smartFOCUS office locations in the US, UK, Netherlands, and France. Emailvision’s headquarters will also relocate from Paris to London.
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