Mobile payments to triple in value to 670bn USD by 2015
5 Jul 2011: A new study from Juniper Research claims to have determined that the total merchandise value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670bn by 2015, up from $240bn this year.
The new Mobile Payment Strategies report forecasts 200-300% growth in all segments of the market over the next five years, driven principally by the rapid adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers.
Some 20 countries are expected to launch NFC services in the next 18 months, resulting in transactions approaching $50bn worldwide by 2014. Meanwhile the need for financial access in developing countries is such that active mobile money users will double by 2013 and drive transaction values accordingly, says the report.
The study also highlights the top three regions for mobile payments as the Far East & China, Western Europe and North America and says these three regions will represent 75% of the global mobile payment gross transaction value by 2015.
Digital goods payments will account for nearly 40% of the market by 2015.
14 June 2013: Cloud-based marketing software platform provider Marketo has announced the availability of the Marketo Customer Engagement engine, which it claims is the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to the right person at the right time.
13 Jun 2013: Kognitio and Celebrus Technologies marke the anniversary of a strategic collaboration that provides one of the largest global manufacturers in the world with an innovative solution for digital marketing analytics.
12 Jun 2013: The Institute of Direct and Digital Marketing has revealed that student teams from the University of Northumbria and University of Central Lancashire have made it to the top three in the prestigious IDM Student Marketing Competition 2013
7 Jun 2013: Salesforce.com, the world’s biggest CRM platform, has announced an agreement to acquire ExactTarget, the leading cloud marketing platform for around $2.5 bn.
7 Jun 2013: Whisbi, the lead management technology provider, has launches a new product designed to monetise Facebook.
6 Jun 2013: Database Marketing Award-winning customer engagement agency Indicia has expanded with the opening of a new London office.
5 Jun 2013: The London School of Marketing has announced a formal partnership with the Digital Marketing Institute.
1 Jun 2013: Experian insight reveals the location and characteristics of the UK’s growing number of single person households
22 May 2013: – D&B, the world's leading source of commercial information and insight on businesses, had made D&B360 available for Oracle CRM On Demand, Oracle's Siebel CRM, Microsoft Dynamics CRM and SAP CRM.
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.