Cream of charity data marketers celebrated
2 Jul 2012: The first ever Institute of Fundraising (IoF) Insight SIG Awards were presented last week at a gala dinner at The Bank Westminster, attended by over 120 fundraisers and analysts. The Awards, supported by Database Marketing magazine and website, saw charities and their data insight partners recognised for outstanding insight driven fundraising, with awards going to Comic Relief, Age UK (pictured above), Royal Marsden Cancer Charity, and RNIB.
Steven Dodds, Insight in Fundraising Chair and Planning Partner at united said: "To recognise and record the impact of fundraising insight is a significant step forward for the sector. For the first time, the very best practice has been collected together, representing the definitive guide to fundraising insight methods and application. These case studies will be an important stepping stone towards the more impactful use of insight by charities."
Gavin Grant, CEO of the RSPCA and Chair of Judges, commented: "My congratulations go to all the winners. I urge all the entrants to take encouragement from the achievements of their peers and to be all they can be in leading their charities with purpose and wisdom.”
Award Winners
Driving strategy
Comic Relief & Streetwise Analytics/Datatalk/The BPS
(Sport Relief 2012 Mile Registrations - identifying & leveraging an 'infectious' brand)
Innovation
Age UK (Regular Giving Attrition Reporting Tool)
Supporter acquisition
Royal Marsden Cancer Charity (The Marsden March 2011)
Supporter development & retention
RNIB (Active Raffle to Committed Giving Campaign)
Team of the Year
Age UK (CRM and Group Database) - pictured receiving the award above
Supplier of the Year
Wood for Trees (Marie Curie Cancer Care, Dog’s Trust, Northern Ireland Chest Heart & Stroke, Horseworld, Children in Crossfire and others)
The Institute of Fundraising Insight SIG is open to all and membership is free.
For more information visit www.insightsig.org
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