Cream of charity data marketers celebrated
2 Jul 2012: The first ever Institute of Fundraising (IoF) Insight SIG Awards were presented last week at a gala dinner at The Bank Westminster, attended by over 120 fundraisers and analysts. The Awards, supported by Database Marketing magazine and website, saw charities and their data insight partners recognised for outstanding insight driven fundraising, with awards going to Comic Relief, Age UK (pictured above), Royal Marsden Cancer Charity, and RNIB.
Steven Dodds, Insight in Fundraising Chair and Planning Partner at united said: "To recognise and record the impact of fundraising insight is a significant step forward for the sector. For the first time, the very best practice has been collected together, representing the definitive guide to fundraising insight methods and application. These case studies will be an important stepping stone towards the more impactful use of insight by charities."
Gavin Grant, CEO of the RSPCA and Chair of Judges, commented: "My congratulations go to all the winners. I urge all the entrants to take encouragement from the achievements of their peers and to be all they can be in leading their charities with purpose and wisdom.”
Comic Relief & Streetwise Analytics/Datatalk/The BPS
(Sport Relief 2012 Mile Registrations - identifying & leveraging an 'infectious' brand)
Age UK (Regular Giving Attrition Reporting Tool)
Royal Marsden Cancer Charity (The Marsden March 2011)
Supporter development & retention
RNIB (Active Raffle to Committed Giving Campaign)
Team of the Year
Age UK (CRM and Group Database) - pictured receiving the award above
Supplier of the Year
Wood for Trees (Marie Curie Cancer Care, Dog’s Trust, Northern Ireland Chest Heart & Stroke, Horseworld, Children in Crossfire and others)
The Institute of Fundraising Insight SIG is open to all and membership is free.
For more information visit www.insightsig.org
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.
7 May 2030: Maileva, a European leader in hybrid direct-mail solutions, and Selectabase, a supplier of marketing data, have joined forces to offer marketers what they call "a unique, easy-to-use and cost-effective direct-marketing solution".
7 May 2013: Really Simple Systems, one of the world’s largest providers of hosted CRM systems, has announced availability of an interface to Sage One – Sage's online accounting system.
15 Apr 2013: Following the launch of the Smartdepart suppression file last month, data and targeting specialist Wilmington Millennium has now launched Smartlink, a new goneaway database for direct marketers.
15 Apr 2013: Celebrus Technologies has deepened its partnership with Teradata through its new ability to feed individual-level digital channel data directly into Teradata Real-Time Interaction Manager.
15 Apr 2013: Data8, the data enrichment specialist, has added to its suite of real time data validation applications with the introduction of bank account validation.
15 Apr 2013: The consolidated revenue of Weborama, the European leader in the management, distribution and tracking of targeted online advertising, grew by 5% in the first quarter of 2013.
5 Apr 2013: Kwik-Fit Group has appointed customer engagement agency Lateral to handle the automotive company’s customer eCRM programme.
5 Apr 2013: It is predicted that, over the next year, the human race will produce 4 Zetabytes of new data, which represents about 1 quintillion new objects. Are marketers ready for this deluge and is it an opportunity or a threat, asks the IDM?