ISL named sole UK distributor for Nordic cross media marketing platform
9 Jul 2012: ISL, the software solutions provider for print and marketing, has been appointed as the UK’s sole distributor of the Isave.DIALOG cross media marketing platform. ISL will offer Isave.DIALOG as the main component of its new Infigo Targeted Marketing Platform.
Isave.DIALOG is a Norwegian-based solution developed over the past 12 years by Isave AS. With more than 1,200 customers and over 100,000 users across the commercial print and marketing sectors, Isave.DIALOG is today the leading cross media marketing solution in the Nordic region, says the company.
The Infigo Targeted Marketing Platform, powered by Isave, is a Software-as-a-Service tool that streamlines communications across multiple channels and provides a single, easy-to-use platform for marketers and printers to create, launch and track marketing materials across print, web, email, mobile and social media.
Location-based services utilising GPS technology on mobile devices and products such as Google maps can be integrated into campaigns alongside personalised videos. It also links seamlessly with customer databases to enable organisations to launch automated one-to-one communications easily.
Olaf Heggli, CEO of Isave, said: “ISL is a perfect fit with our organisation and will provide us with an ideal launch pad into the UK market. Our organisations have excellent technical synergies which will enable seamless product integration and the powerful graphics engine within the Infigo platform fits well with Isave’s flexible format.”
Greg Wood, Sales Director at ISL added: “Isave is a complete marketing solution that adds real value to an organisation’s existing business. ISL has always focused on ensuring technology makes things easier for our customers and this single platform certainly achieves that. It combines all aspects of marketing communications and makes it far easier to deliver integrated communications campaigns that increase speed to market and help to deliver measurable results.”
The Infigo Targeted Marketing Platform will sit alongside ISL’s successful Infigo Web-to-Print and Infigo Variable Data platforms that have achieved a significant foothold across marketing and print trade markets over the last five years.
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