ITV optimises digital advertising with SAS
16 Jul 2012:ITV, the UK’s largest commercial broadcaster, has adopted cloud-based ad server technology provided by SAS, to help manage, forecast, serve, optimise and measure ad inventory across all its platforms to maximise revenue.
SAS Intelligent Advertising for Publishers helps determine which ad should be shown at what break during a particular programme for maximum effectiveness. ITV can use the solution across all its on-demand platforms including ITV.com, Playstation, Freesat, iOS and Android.
Simon Daglish, Group Commercial Sales Director, ITV said: “We are delighted to be partnering with SAS for all of our on demand display and video advertising and are looking forward to working together to develop the adserver to deliver some of the best operational disciplines and insights from TV and online.”
Jeff Wood, Senior Director for SAS Intelligent Advertising added: “Online video is undergoing huge growth and SAS’ multi-platform advertising approach helps ITV serve its users on any digital device on which ITV chooses to make its content available. By utilising just one system to deliver all its advertising on these devices ITV is able to optimise the delivery and performance of advertising campaigns with real efficiency.”
Profiling the Industry: Part 3
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
Ageas names Hanson Marketing Director for RIAS and Castle Cover
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
BSkyB extends CRM deal with Comet
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
Experian launches online credit services and marketing portal
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Metametrics thinks big with Vass apppointment
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
Institute of Fundraising Insight Awards shortlist unveiled
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
GHD gets straight to the point with Celebrus granular data
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.
DM solutions provider Maileva partners data supplier Selectabase
7 May 2030: Maileva, a European leader in hybrid direct-mail solutions, and Selectabase, a supplier of marketing data, have joined forces to offer marketers what they call "a unique, easy-to-use and cost-effective direct-marketing solution".
Really Simple Systems first and only CRM to integrate with Sage One
7 May 2013: Really Simple Systems, one of the world’s largest providers of hosted CRM systems, has announced availability of an interface to Sage One – Sage's online accounting system.
Mortascreen owner launches new goneaway file
15 Apr 2013: Following the launch of the Smartdepart suppression file last month, data and targeting specialist Wilmington Millennium has now launched Smartlink, a new goneaway database for direct marketers.
New deal brings real-time decisioning and personalisation nearer
15 Apr 2013: Celebrus Technologies has deepened its partnership with Teradata through its new ability to feed individual-level digital channel data directly into Teradata Real-Time Interaction Manager.
Data8 adds real time bank account validation service
15 Apr 2013: Data8, the data enrichment specialist, has added to its suite of real time data validation applications with the introduction of bank account validation.
Weborama sees 5% growth in consolidated revenues
15 Apr 2013: The consolidated revenue of Weborama, the European leader in the management, distribution and tracking of targeted online advertising, grew by 5% in the first quarter of 2013.
Lateral handed responsibility for Kwik-Fit's eCRM programme
5 Apr 2013: Kwik-Fit Group has appointed customer engagement agency Lateral to handle the automotive company’s customer eCRM programme.
Big data: big opportunity, or big headache?
5 Apr 2013: It is predicted that, over the next year, the human race will produce 4 Zetabytes of new data, which represents about 1 quintillion new objects. Are marketers ready for this deluge and is it an opportunity or a threat, asks the IDM?