Mobile payments to triple in value to 670bn USD by 2015
5 Jul 2011: A new study from Juniper Research claims to have determined that the total merchandise value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670bn by 2015, up from $240bn this year.
The new Mobile Payment Strategies report forecasts 200-300% growth in all segments of the market over the next five years, driven principally by the rapid adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers.
Some 20 countries are expected to launch NFC services in the next 18 months, resulting in transactions approaching $50bn worldwide by 2014. Meanwhile the need for financial access in developing countries is such that active mobile money users will double by 2013 and drive transaction values accordingly, says the report.
The study also highlights the top three regions for mobile payments as the Far East & China, Western Europe and North America and says these three regions will represent 75% of the global mobile payment gross transaction value by 2015.
Digital goods payments will account for nearly 40% of the market by 2015.
Poor data costs UK firms £1 for every £6 spent
12 Apr 12: Around £1 in every £6 of departmental budget is wasted on average by UK companies because of poor data quality according to new Experian QAS research.
Half of companies 'open to security breaches', finds survey
16 Mar 2012: Survey finds only 56% of client-side companies and 47% of supply-side companies say they (or their clients) have policies and processes in place to guard against breaches of data security.
ER opt-out rates fall for second consecutive year
31 Jan 2012: Electoral Roll opt-out rates have fallen for the second year in a row, according to a new report from direct marketing services and credit data agency Callcredit Information Group.
Home Move Triggers alert service launched
23 Jan 2012: Callcredit Marketing Solutions has launched a new service that helps marketers tap into the lucrative home mover market by identifying consumers at every stage of the moving cycle.
Huddle builds improved sales pipeline with Aprimo
5 Dec 2011: Content management giant Huddle takes control of its sales and marketing with help from Aprimo.
Email marketing consumer approval ratings rocket
7 Oct 2011: Improved segmentation and better targeted content are being credited for a surge in consumer approval of email marketing over the past 12 months.
Favourite retailers revealed
30 Sep 2011: Consumer research by leading marketing and data specialist, The REaD Group plc, has thrown up some interesting results about the retail sector.
43% of marketers have no time for social media
20 Sep 2011: Almost half of marketing managers have identified time and resourcing as the biggest problems preventing them from fully engaging social media marketing, according to new research commissioned by Webtrends.
Segment by channel preferences before demographics, says new SAS report
15 Sep 2011: Organisations should segment customers based on channel preferences rather than simply demographics, says new report from SAS and Professor Hugh Wilson.
Majority of marketers failing to find the right search words
13 Jul 2011: 55% of digital marketers don’t know which words gain optimum returns campaign-wise, says a new survey from SaaS marketing technology provider Hydra.
Email remains essential tool for Irish marketers
24 Jun 2011: New marketing Insight Report 2011 shows email remains essential part of the marketing mix for Irish marketers.
Direct mail campaigns pay dividends for home shopping sales
22 Jun 2011: Transactional data specialist Abacus publishes the results of its inaugural Annual Trends Report, one of the most comprehensive studies into the health of home shopping in the UK.
Consumers opting to remain anonymous online
22 Jun 2011: Almost 40% of consumers are now unwilling to provide any data about themselves when creating a social media account and just 32% said they were willing to provide their name, according to the new Direct Marketing Association/fast.MAP Data Tracking Study
Move to automation gathers pace
20 Jun 11: Nearly half of companies are currently running automated, event-triggered lifecycle email marketing programmes and another quarter plan to within 24 months.