15 Nov 2011: Data warehousing, business intelligence and analytics specialist Kognitio has built and launched a new cloud-based analytic solution that helps communication service providers (CSPs) analyse vast quantities of operational and consumer data in seconds and minutes, helping them offer the most competitive tariffs, reduce customer churn, maximise revenues and monitor traffic flow across their networks. 

A long term supplier to BT, Kognitio has a strong pedigree in the CSP market and the new solution has made use of this experience to build a service that allows providers to load, explore and analyse full volumes of business-time and historical data.

Ideal for tariff design, margin and cost analysis, product and customer profitability analytics and revenue assurance, the service ensures that users can achieve their business goals, whether it be maximising revenue and margins or winning new customers, all at a significantly lower cost of ownership than on-premise, appliance-based solutions. 

“In the current financial climate, retaining clients and winning new customers is vital for any business,” explains Steve Millard, chief operating officer at Kognitio.  “Analysing usage, reducing churn and continuing to attract new business is one way of staying profitable and viable, though this can also place a strain on IT.  So our service is good news for both business users and the IT department at communication service providers.  Users can now run price modelling, tariff planning and network analysis queries directly and more freely, while the IT department can reclaim valuable time.  In short, the service allows communication service providers to drive profitability and grow their business.  It goes without saying that those providers that embrace analytic solutions will gain the upper edge.”

“Kognitio’s expertise in dealing with massive amounts of data with lightning speed and pinpoint accuracy means that we can ask any question, model any scenario and be confident that we understand the margins of any plan down to the last penny,” explains Arthur Winn, Head of Business Pricing at BT.  “We can outline to individual customers how we can save them money and we can ensure that we are able to offer the best value packages.  This has become even more important in the current economic conditions.”