14 Aug 2012: Is your CRM platform holding you back? Upgrade with MarketDeveloper, the hosted, multichannel CRM solution that combines class-leading marketing tools with strong sales and service functionality.

MarketDeveloper v5 is a proven, easy-to-use multichannel CRM solution that brings together marketing automation and lead management with top notch database management tools – with massively reduced cost and implementation risk over conventional software. A cloud-based marketing application before the cloud even existed, MarketDeveloper has a 12-year track record of secure, service-based delivery. Its sales and marketing functionality has evolved over the years to serve the needs of longstanding clients like Vertu, the Daily Mail and Visit Wales.

STRONGER TOGETHER

In 2007, a merger with Marketing Improvement enhanced the suite with SCV Builder, a set of fully-fledged ETL tools. With sophisticated automation for file import, merging and deduplication, you can bringany data from any source into the system. MarketDeveloper’s Single Customer View database loading and management capabilities alone put it well ahead of lightweight, sales-focused CRM applications.

Suitable for both B2B and B2C use, MarketDeveloper removes the need for multiple systems. You can build, run and monitor targeted campaigns across all channels – email, phone, mail and SMS – from a single screen, driven by the flexible database. There’s a fully-featured email and SMS module, while powerful triggering capabilities and tight website integration make multi-stage campaigns or remarketing applications like basket abandonment simple to implement.

Strong links between sales and marketing functions means new leads are immediately visible to sales, while service teams can access a customer’s complete interaction history across all channels. And with cloud delivery, sales staff can find all the information they need, regardless of where they are or which device they are using.

CLOUD POWER

As a Cloud-based application, MarketDeveloper offers low-risk deployment with no capital expenditure. There’s no software or hardware infrastructure required either– all that’s needed is a browser and an Internet connection. With the ability to scale in hours rather than months, you can have precisely as many or as few users as you need. There are no upgrade fees or maintenance charges, just a fixed, low monthly fee.

With MarketDeveloper, there’s only ever one number to call, so there’s no need to juggle resellers, system integrators, consultants and marketing service providers. Detailed configuration options speed installation, and the ZEI (Zero Effort Implementation) guarantee means you will be up and running in days rather than weeks or months. And that level of support is ongoing. A comprehensive bureau and consultancy operationstands behind MarketDeveloper, with services to keep your customer database clean and up-to-date, build reports, set up new data feeds and provide answers for everything from data enhancement through to segmentation strategies.

Every action on MarketDeveloper is logged, generating an easy-to-follow audit trail that makes for simple Data Protection compliance. There are also detailed permissions that define the access and actions allowed for each user. And there’s no need to worry about where customer data resides: all data and software is hosted and runs on UK-based servers. Always based on client feedback, MarketDeveloper’s vigorous upgrade cycle ensures its functionality will continue to serve the ever-changing needs of marketing. For example, the next upgrade will incorporate social media management tools. As ever, these will be controlled centrally and fully integrated with all other channels. We’d be delighted to talk to you about how MarketDeveloper offers a swift, trouble-free route into integrated marketing. With an initial data audit, we can show you where you can save money and dramatically improve marketing effectiveness.

You can view our online demonstration at MarketDeveloper.com, call us on 01784 432082, or email your requirements to us at

info@MarketDeveloper.com.