MyMarketing launches client-site telemarketing service
3 Feb 2012: Sussex-based marketing and telemarketing specialist MyMarketing has launched a new service providing customers with a highly trained on-site telemarketing team situated within the premises of the company or business that appoints them.
The company believes that, with a telemarketer or team on-site, the knowledge expands rapidly for both MyMarketing and the client, generating greater understanding of the business at first hand and providing the company reassurance that the on-site telemarketeer is learning its business efficiently and effectively.
MyMarketing Director, Yvette Beckett said: “We can install our team on any premises if the need dictates. Almost all of our telemarketing activities can be undertaken from our own premises, however in certain circumstances a client needs to have the reassurance and confidence that the team can handle the telephone contact in the manner with which they themselves would.”
The new service can be in place within a matter of hours allowing businesses the additional marketing expertise required on-site when they need it.
Online fire retailer makes "vast improvement" with address validation
17 May 2012: Online fire retailer GasFire.co.uk has reported a ‘vast improvement’ in its ordering process after installing address validation from Postcode Anywhere on its Magento ecommerce website.
Barnet Council fined £70k for losing sensitive data in burglary
16 Jun 2012: The London Borough of Barnet has been fined £70,000 for losing paper records containing highly sensitive and confidential information, including the names, addresses, dates of birth and details of the sexual activities of 15 vulnerable children or young people.
Kvarby joins Next Performance as COO
14 May 2012: Next Performance, the real-time advertising marketing platform specialising in next generation retargeting services, has announced that Bjorn Kvarby has joined the company’s management team as Chief Operating Officer.
Celebration of life and work of Derek Holder set for July
11 May 2012: A tribute event to celebrate the life and achievements of the late Professor Derek Holder F IDM will take place at London’s Royal Geographical Society on Friday 6 July 2012 from 2.30pm.
Hortonworks strikes Hadoop deal with Kognitio
8 May 2012: Hortonworks, a leading commercial vendor promoting the innovation, development and support of Apache Hadoop, has partnered with in-memory data analytics pioneer Kognitio.
NICE launches new analytics-driven real time customer interaction solution
3 May 2012: Global intent-based solutions provider NICE has introduced an integrated customer interaction management solution that it says impacts on every stage of the interaction lifecycle.
Semphonic and iJento announce global partnership
3 May 2012: Multichannel customer intelligence specialist iJento and web analytics consultancy Semphonic have announced a new global partnership to collaboratively help organisations track and understand both digital and multichannel customer journeys.
What is the value of a name?
30 Apr 2012: Why do some businesses generate far more from their databases than others? It often comes down to lack of measurement and proper ROI metrics, says Mark Patron.
Teradata to acquire eCircle
1 May 2012: Teradata, the global analytic data solutions company, has signed a definitive agreement to acquire Munich-based eCircle, the European leader in cloud-based digital marketing.
Could it be Magiq?
27 Apr 12: The complexity of managing behavioural targeting and real-time web personalisation has meant that very few practical solutions exist for marketers but all that could be about to change with the launch of LifecycleMAGIQ, discovers James Lawson.
Callcredit powers through tough year with 11% hike in profits
27 Apr 2012: Callcredit Information Group has posted its annual results for 2011, showing a hike of 11.2% in profits from operations from a 50% increase in revenues.
Energy supplier First Utility selects StrongMail
26 Apr 2012: UK energy supplier First Utility has selected StrongMail On-Demand to drive its lifecycle email marketing campaigns.
Over-contact, poor data management hits charities
25 Apr 2012: More than 50% of UK adults would stop donating to a charity if it contacted them too frequently, according to new research examining consumer perceptions of how charities market their services and the way they use and manage supporter data.
Google Analytics boss joins Acxiom
23 Apr 2012: Acxiom, the global marketing services and technology business, has announced that former Google Analytics Product Manager Dr Phil Mui has joined the company as Chief Product and Engineering Officer, a newly created position at Acxiom.
Communicator Corp appoints new MD
23 Apr 2012: Global enterprise email management company Communicator Corp has promoted Chief Operating Officer James Bunting to Managing Director.
REaD Group redefines suppression with Qinetic file
23 Apr 2012: The REaD Group launches an audacious unified file that combines deceased, goneaway, relocated and latest occupier records all within a single file.
Callcredit launch set to Define the data market
20 Apr 2012: Callcredit Marketing Solutions and its specialist data division The Trading Floor have launched what they believe is "the most granular, most accurate and most up to date consumer database of its kind".
Anonymous prospects contactable with new Neolane functionality
20 Apr 2012: Conversational marketing technology provider Neolane has added new features to its Interaction application which will now allow marketers to interact with anonymous prospects online.
MySQL creator secures £2.5m of funding
18 April 2012: SkySQL, the creator of MySQL, has announced that it has raised $4m in Serie A funding from a number of investors
Toshiba falls foul of Data Protection Act
17 Apr 2012: Toshiba Information Systems (UK) is the latest organisation to breach the Data Protection Act (DPA) after the personal details of 20 competition entrants were compromised by a security flaw on its website.
Watson Phillips Norman picks up charity DM account
17 Apr 2012: DM agency Watson Phillips Norman has been appointed by international animal welfare charity the Brooke to work on its acquisition direct marketing programme and new product development.
Judging panel confirmed for inaugural IoF SIG Awards
16 Apr 2012: A strong and experienced panel of judges has been announced for the Insight in Fundraising Special Interest Group’s first awards scheme.
Bulk Mail: what it means to direct marketers
13 Apr 12: Bob Carter of BBS offers an in depth guide to the implications for marketers of The Royal Mail's recent overhaul of its Mailsort service.
Apteco names top partners for 2011: D&B, Celerity-IS & Callcredit
13 Apr 2012: Apteco has recognised its top three performing FastStats reseller partners for 2011 from its network of over 50 partners in the UK, Europe, North America and Australia.
Poor data costs UK firms £1 for every £6 spent
12 Apr 12: Around £1 in every £6 of departmental budget is wasted on average by UK companies because of poor data quality according to new Experian QAS research.
Hopewiser celebrates 30 years at the forefront of addressing
12 Apr 2012: Hopewiser is celebrating three decades as a leading provider of addressing software and address management expertise this year.

