30 Apr 2012: Judith Niederschelp has become the latest marketing industry stalwart to join Information Arts, part of Harte-Hanks, as the company moves to build its presence across the UK and Europe. She joins as Vice President of Database Solutions just weeks after the company announced Donna Belanger as its new Managing Director.

As part of her role, Niederschelp will also lead sales for Demand Curve, a new B2B marketing service launched to a provide a fully-integrated approach to marketing across the company’s core strengths in data management, content marketing, funnel management and social marketing. 

A Harte-Hanks veteran, Niederschelp worked for the company for 10 years until 2009, most recently as channel partner and strategic account director where she created and grew a new European sales channel, establishing and growing a team of 18 partner resellers.

After leaving Harte-Hanks, Judith worked as general manager for PrintSoft, a division of Australia Post, and most recently as a consultant providing sales and marketing consultancy. 

Commentating on her appointment, she said: “Information Arts is a fantastic company to work for and with the benefit and access to the whole range Harte-Hanks range of companies, from Mason Zimbler to Trillium, we can offer a really broad and integrated portfolio of services to our European clients.  It is this level of integration that really attracted me to the role.”