8 Aug 2012: The Royal Society of Chemistry (RSC) has rolled out DataSalon's MasterVision service across the whole organisation. It now plays a key part in all business planning and operational activities, and is used on a day-to day basis within every department of the RSC.

The RSC has been working with DataSalon since 2009 when it first adopted the MasterVision system to join together all of the RSC’s customer data relating to members, subscribers, authors, usage, and more into a single customer view. Initially the RSC saw MasterVision as a key tool for the sales and marketing teams, but has since proven its worth on a wider scale, providing considerable benefits to the entire organisation.

Following the recent roll-out of MasterVision, there are now over 200 end users from across the organisation who are actively using the system. The initiative was led by staff within the RSC with support from the DataSalon team, with the system’s user-friendly web interface making it very easy for non-technical staff to become hands-on users.

MasterVision is now used within every department, including Sales, Marketing, Commissioning, Business Development, Business Intelligence, Admin, Publishing Services, IT, Membership, and Books. It remains vital to the marketing and sales departments, but other departments now gain valuable insights from the single customer view in different ways. For example, MasterVision is used extensively by the editors in the Commissioning department who use it to find potential authors, research new topics for commissioning, and analyse author activity. It’s also used to produce management reports for business planning, to monitor the performance of new journals, and to audit and improve data quality.

“MasterVision is now central to our entire organisation, and provides vital insight to all of our staff in many different ways,” said Richard Crouch, Marketing Director, RSC. “We saw the huge potential of a complete single customer view for the whole company, and are thrilled that the roll-out has been such a success.”

Nick Andrews, Managing Director at DataSalon, added: “We’re delighted that the RSC have realised the full potential of MasterVision. Customer insight is so much more than just a marketing aid, and it’s great that the RSC have embraced our service with such enthusiasm as a central business planning tool.”