Talking Numbers veteran joins Adroit
17 Sep 2012: Adroit Data & Insight continues to expand the strength of its offering with the appointment of Lee Thelwall as head of its Data Management section which offers data processing and cleansing capabilities to its growing client base. Thelwall previously developed this area for Talking Numbers and has over 15 years' experience in delivering data and campaigns for blue-chip clients.
Nigel Magson, Managing Director of Adroit, commented: "It's great to have someone of Lee's experience and capability on board for Adroit. Good data management and data accuracy is the basis for all great insight and delivering successful campaigns. It isn't about just pressing buttons, you need to review data and its origins prior to processing, and adjust accordingly to get the best results. Lee is so knowledgeable in this area. We are now looking forward to offering intelligent data management to our clients."
The company uses The Software Bureau product Cygnus. David Murray, Sales Director of The Software Bureau, added: "Lee is one of the best operators of Cygnus in the UK, and supported the product's development over many years. We are delighted to welcome Adroit as a client and user of the product."
Marketo engine automates content allocation
14 June 2013: Cloud-based marketing software platform provider Marketo has announced the availability of the Marketo Customer Engagement engine, which it claims is the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to the right person at the right time.
Celebrus and Kognitio digital analytics project partnership hits milestone
13 Jun 2013: Kognitio and Celebrus Technologies marke the anniversary of a strategic collaboration that provides one of the largest global manufacturers in the world with an innovative solution for digital marketing analytics.
IDM Student Marketing Competition 2013 Finalists revealed
12 Jun 2013: The Institute of Direct and Digital Marketing has revealed that student teams from the University of Northumbria and University of Central Lancashire have made it to the top three in the prestigious IDM Student Marketing Competition 2013
Salesforce snaps up ExactTarget
7 Jun 2013: Salesforce.com, the world’s biggest CRM platform, has announced an agreement to acquire ExactTarget, the leading cloud marketing platform for around $2.5 bn.
Whisbi launches Facebook monetising tool
7 Jun 2013: Whisbi, the lead management technology provider, has launches a new product designed to monetise Facebook.
Indicia expands with new London office
6 Jun 2013: Database Marketing Award-winning customer engagement agency Indicia has expanded with the opening of a new London office.
London School of Marketing deepens digital marketing commitment
5 Jun 2013: The London School of Marketing has announced a formal partnership with the Digital Marketing Institute.
Experian data reveals singleton capitals of Britain
1 Jun 2013: Experian insight reveals the location and characteristics of the UK’s growing number of single person households
D&B service to unlock hidden value in CRM systems
22 May 2013: – D&B, the world's leading source of commercial information and insight on businesses, had made D&B360 available for Oracle CRM On Demand, Oracle's Siebel CRM, Microsoft Dynamics CRM and SAP CRM.
Profiling the Industry: Part 3
20 May 2013: In the third of our special series of articles profiling the database marketing industry, we catch up with Hopewiser, Alchemetrics, Callcredit and greenstone data solutions.
Ageas names Hanson Marketing Director for RIAS and Castle Cover
22 May 2013: Insurance provider Ageas has appointed Mark Hanson as Marketing Director for its two over 50s insurance brands, RIAS and Castle Cover.
BSkyB extends CRM deal with Comet
20 May 2013: Comet Global Consulting, the customer interaction expert, has secured an additional two-year deal with Sky, to further develop and support the company’s customer relationship management and customer interaction systems and operations.
Experian launches online credit services and marketing portal
21 May 2013: — Experian has launched a new online credit risk and marketing portal putting a wealth of vital business information at the fingertips of UK SMEs.
Metametrics thinks big with Vass apppointment
8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.
Institute of Fundraising Insight Awards shortlist unveiled
8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.
GHD gets straight to the point with Celebrus granular data
8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.