Tangible names Bannister Head of Digital Planning
18 Jun 2012: Tangible UK, the integrated engagement marketing agency, has appointed Henrietta Bannister as Head of Digital Planning, a new role created specially. Bannister will be part of the senior agency team, reporting directly to CEO Guy Harris and Karen Trickett, the COO.
Prior to her appointment, Bannister was Digital Director at Slam PR where she focused on social media and digital strategy for clients including Diageo, Zippo and Filofax. Her background is solidly anchored in digital communications, marketing and strategy, working across a number of leading entertainment and lifestyle brands such as Playstation, Endemol, FremantleMedia, EMI and Sony Music.
Karen Trickett, COO and Managing Partner at Tangible UK, commented: “We have always provided digital content and insight to our clients, but Henrietta’s appointment to a newly created role further strengthens our ability and commitment to deliver the best customer experience across all channels. This is totally in line with how we help our clients sidestep the old ATL + BTL + digital model and embrace an integrated social media, mobile, direct, digital and data approach which duly delivers more engaging, responsive, and successful brands.”
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